Promotions Lift T-Mobile As Carrier Beats Quarterly Estimates

A T-Mobile US Inc. Store Ahead Of Earnings Figures
A pedestrian looks at a mobile device while walking past a T-Mobile US Inc. retail store in Washington, D.C., U.S., on Thursday, Oct. 23, 2014. T-Mobile US Inc. is expected to release third quarter earnings figures on Oct. 27.
Photograph by Andrew Harrer — Bloomberg via Getty Images

T-Mobile, the No.3 U.S. wireless carrier, reported higher-than-expected quarterly revenue and profit as its promotional offers helped add more subscribers.

T-Mobile (TMUS) had a number of promotional offers in the fourth quarter, including a free iPhone 7 offer with eligible trade-in around Black Friday.

Riding on the success of these offers, the company gained market share from rivals Verizon Communications (VZ), AT&T (T), and Sprint (S) in an oversaturated U.S. wireless market.

T-Mobile said in January that it added 933,000 postpaid phone subscribers, or those who pay monthly bills, on a net basis, in the three months ended Dec. 31.

Chatter around a deal between T-Mobile and Sprint resurfaced in December after Masayoshi Son, whose SoftBank Group Corp is a majority shareholder in Sprint, pledged a $50 billion investment in the United States.

Asked last week about a renewed merger bid with T-Mobile, Son said he was keeping his options open about Sprint.

T-Mobile’s total revenue jumped 23.4% to $10.18 billion.

The company’s net income rose to $390 million, or 45 cents per share, for the quarter from $297 million, or 34 cents per share, a year earlier.

Analysts on average were expecting a profit of 30 cents per share and revenue of $9.84 billion for the quarter, according to Thomson Reuters I/B/E/S.

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