• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Why You Should Have Bought Apple Yesterday

Lucinda Shen
By
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Down Arrow Button Icon
February 1, 2017, 3:52 PM ET

Apple’s shares are looking tempting again. But the iPhone maker’s stock may still be the market’s forbidden fruit.

Apple (AAPL), on Tuesday, coming off its first year of sales declines in 2016, reported stellar first quarter earnings for the first quarter of its fiscal new year.

Sales fell nearly 8% in the company’s fiscal 2016, which ended in September. But in the first quarter of its new year, Apple’s sales rose 3%, which was higher than expected, to $78.3 billion. Earnings came in at $3.36 per share, also higher than expected.

That sent Apple’s share price growing again. The stock is up nearly 17% over the past 3 months, including a 7% jump on Wednesday alone, following the earnings announcement. All that begs the question: Have you missed Apple’s latest harvest?

From its price-to-earnings ratio, it doesn’t look like it. Apple’s shares appear to be relatively cheap. As of noon on Wednesday, Apple’s stock traded at $128 with a P/E of 15.3, considerably lower than the S&P 500’s average P/E.

Let’s assume that investors are looking for about 10% annual returns (the analyst consensus over the next 12 months) on the stock. They also expect dividends. Apple has payed out 1.8% of its stock price in dividends over the past four quarters. Add those together and you have an expected return of nearly 12% a year. Doable for Tim Cook (Apple’s CEO) and co.? Maybe not.

Over the past year, Apple’s stock buybacks and dividends, combined, have returned nearly 7%, or $47.3 billion thanks to an accelerated capital returns program. By those calculations, Apple’s earnings would need to grow roughly 5% annually, making the company worth that much more a year, to achieve its 12% return for investors, assuming its P/E stays the same.

The problem: A consistent annual growth of 5% for Apple at this point is a pretty tall order, even if the company plans to unveil a new iPhone sometime this year that is widely expected sell spectacularly. Apple earned $45.7 billion last year. A 5% increase on top of that is nearly $2.3 billion, or over four times what Whole Foods earned in 2016. Each year, that 5% number gets bigger.

And that’s 5%. It might have to do better than that. The reason: Apple’s accelerated buyback program probably isn’t sustainable at its current level. Apple still has another $50 billion or so pledged for buybacks between now and March 2018. And with its often cited $246 billion in cash, the company could afford to continue that buyback program for at least four years. But continuing the buyback program for that long would also limit Apple’s ability to acquire another major growth driver to replace its flagging iPhone sales.

Should Apple end its buyback program as currently planned in March 2018, the company will have to post annual returns closer to 9.5% annually—a figure that seems even more unreachable.

Although sales of the smartphone picked up in the first quarter, the company has made clear that it no longer plans to rely on the maturing smartphone market for sales. After all, Apple is facing tough competition in major growth markets such as China, while its plans in India have yet to materialize.

And Apple signaled that it might have other plans for its cash pile. On Tuesday, Cook indicated Apple may be on the hunt for a massive media acquisition. In the past, Apple has reportedly considered buying up the now $74 billion Time Warner, or even $60.3 billion Netflix to be its next big growth driver.

But who knows?

Perhaps the biggest company in the world by market cap still has another innovative virtual reality headset or must-have automatic car to pull out of its hat. If not, its shares could be in the danger zone.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Detroit, Michigan, Residents picket DTE Energy, opposing the electric utility's plan to provide power for a proposed $7 billion data center in rural Michigan.
EnvironmentData centers
A grassroots NIMBY revolt is turning voters in Republican strongholds against the AI data-center boom
By Eva RoytburgDecember 16, 2025
1 hour ago
Future of WorkEducation
The job market is so bad, people in their 40s are resorting to going back to school instead of looking for work
By Sydney LakeDecember 16, 2025
2 hours ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Dec. 16, 2025: Earn up to 5.00% APY
By Glen Luke FlanaganDecember 16, 2025
2 hours ago
Personal FinanceBanks
You can earn up to 4.18% APY. Check out the best CD rates today, Dec. 16, 2025
By Glen Luke FlanaganDecember 16, 2025
2 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 16, 2025
By Glen Luke FlanaganDecember 16, 2025
2 hours ago
Personal Financemortgages
Current mortgage rates report for Dec. 16, 2025: Rates tick back up
By Glen Luke FlanaganDecember 16, 2025
2 hours ago

Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
16 hours ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
18 hours ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
20 hours ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
23 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
20 hours ago
placeholder alt text
North America
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
12 hours ago