• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
TechPointCloud

Oracle and Google Refine Their Cloud Pitches to Take On Amazon

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
January 17, 2017, 5:37 AM ET

The public cloud arena has thus far been dominated by Amazon Web Services, with Microsoft Azure making a run. So far the leaderboard has Amazon at number one, Microsoft at number two, and then everyone else.

That ranking may not change materially in the next year, but get ready for a lot more talk from two other rivals that will be making their cases to sell cloud services to Fortune 500 companies.

For those who don’t follow this market, a public cloud is a massive set of connected servers and storage, running in data centers around the world. Customers, including businesses that want to curtail spending on their own data centers, can rent that capacity as needed. AWS kicked off this market just over 10 years ago and since that time nearly every tech vendor has scrambled to come up with its own answer to AWS.

The reheated cloud talk will start Tuesday morning at Oracle Cloud World in New York, headlined by Oracle co-chief executive Mark Hurd and president Thomas Kurian. Here, the company’s brain trust needs to show that when it comes to running Oracle databases or financial software, Oracle (ORCL) can out-Amazon Amazon.

Oracle has long relationships with the bulk of Fortune 1000 accounts, most of which rely on its database and business applications to run their accounts and transactions. But for more than a year, Amazon (AMZN) has made a concerted effort to woo these same accounts, as AWS CEO Andy Jassy noted in a recent tweet.

 

16K database migrations via AWS Database Migration Service in 2016…2K in last month since #AWS #Reinvent. DB freedom is a powerful thing.

— Andy Jassy (@ajassy) December 31, 2016

Amazon can do this by persuading the customer to run its Oracle databases on Amazon’s infrastructure or get the customer to move its data out of Oracle databases altogether and funnel it over to Amazon’s Aurora database services.

Last month, Oracle co-founder and chief technology officer Larry Ellison spent a good chunk of the company’s earnings call talking up the need for Oracle to do a much better job running its databases on its own cloud than Amazon can do.

Get Data Sheet, Fortune’s technology newsletter.

The other big tech player that wants to show its cloud to be worthy of Fortune 500 customers is Google (GOOGL), which invested heavily in Google Cloud Platform.

At the Google Cloud Next event in March, Eric Schmidt, executive chairman of Google parent company Alphabet, along with Sundar Pichai, chief executive of Google, and Diane Greene, senior vice president, will talk about progress they’ve made here.

While no one doubts Google’s ability to provide services at a huge scale, the company has struggled selling into enterprise accounts, which require a certain amount of hand holding and services that Google is not exactly known to provide its Internet search or advertising customers.

To its credit, Google seems to be listening. Early this month, for example, it published a guide to the Google Cloud Platform for data center professionals.

Michael Driscoll, chief executive of Metamarkets, which provides real-time analytics to big companies, is impressed with Google’s services but agrees it needs to come up with some big customers. Google Cloud customers include Spotify and Evernote, but that fact is not likely to persuade the chief executive of a bank or insurance company that Google is the cloud to store or process his company’s data.

Nonetheless, Driscoll told Fortune that no one should should sell Google short. “I have great respect for [Google Cloud chief] Diane Greene and they know they’re behind and have to make some big news to catch up,” he said on a recent tech podcast,

“Google needs some referenceable customers at this stage,” he says, “and may have to pay some money to get those customers.”

For more on cloud, watch this video:

While Oracle was born-and-bred to work with enterprise customers, Google, like Amazon before it, comes to this arena from the consumer realm, and that means some attitude adjustment is in order.

Companies with consumer DNA are not used to providing in-person or telephone support simply because the economics won’t support that expense. That’s why Amazon had to re-boot to approach these sorts of businesses by, for example, cultivating relationships with big systems integrators like Cap Gemini (CGEMY) and Accenture (ACN) that have worked with big businesses for decades.

Now Google must do the same. When it comes to big customers, Driscoll said: “Sometimes you need to take a client to dinner and talk to them—especially when they’re spending a few million dollars a year with you.”

Expect Google to make some news on that front in March.

And, while AWS remains the big honcho in cloud, all of these competitors also have to keep one eye on Microsoft (MSFT), which is arguably in the best position to sell cloud to big business accounts. That’s partly because it already has those business relationships via its Windows and Office franchise, and also because Microsoft jumped into the public cloud business earlier than enterprise-focused rivals like Oracle.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

malaysia
CybersecuritySocial Media
Malaysia slams ‘grossly offensive, false, menacing and insulting’ TikTok memes about its king
By The Associated PressMay 21, 2026
1 hour ago
Meta laid off 10% of its workforce as Mark Zuckerberg warns that in the AI race ‘success isn’t a given’
AILayoffs
Meta laid off 10% of its workforce as Mark Zuckerberg warns that in the AI race ‘success isn’t a given’
By Marco Quiroz-GutierrezMay 21, 2026
1 hour ago
bock
Cybersecurityfraud
Minnesota fraudster at center of $250 million scam, controversial ICE crackdown sentenced to 42 years
By Tim Sullivan and The Associated PressMay 21, 2026
2 hours ago
trump
AIWhite House
Trump says he’s calling off widely anticipated order to rein in AI
By Collin Binkley, Matt O'Brien and The Associated PressMay 21, 2026
2 hours ago
ro khanna
AITech
Ro Khanna blames ‘clueless’ boomers for Gen Z booing AI: They handed over a ‘broken economy’
By Jake AngeloMay 21, 2026
2 hours ago
Boris Cherny is the creator and head of Claude Code at Anthropic
NewslettersEye on AI
Anthropic lands in London as AI-powered coding—and the anxieties around it—go mainstream
By Beatrice NolanMay 21, 2026
2 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
1 day ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.