Artificial IntelligenceCryptocurrencyMetaverseCybersecurityTech Forward

Ericsson Sees Sales Lift From Telecoms and Media Consolidation

December 22, 2016, 10:47 PM UTC
Ericsson AB Results News Conference
The logo of Ericsson AB is seen outside the company's headquarters in Stockholm, Sweden, on Thursday, July 21, 2011. Ericsson AB, the largest maker of wireless networks, reported profit that missed analysts' estimates on slower services growth and bigger-than-anticipated job-cut costs, sending the stock to its biggest drop since 2009. Photographer: Casper Hedberg/Bloomberg via Getty Images
Photograph by Casper Hedberg — Bloomberg via Getty Images

Ericsson sees more tie-ups between telecom operators and media companies after AT&T’s planned acquisition of Time Warner, offering some hope for the no-growth telecom equipment gear maker, its media chief told Reuters.

Per Borgklint said the industry will likely see more such acquisitions as operators hunt for more content while media outlets seek more efficient ways to reach clients.

AT&T’s (T) purchase of Time Warner (TWX) will have a positive effect on Ericsson in the long term though in the shorter term it may lead to slower decision-making, Borgklint said in an interview. AT&T is Ericsson media’s biggest customer among telecom firms.

“It’ll be up to us to capitalise on it, but it’s in general very positive that they have a great interest where we are active,” he said.

Get Data Sheet, Fortune’s technology newsletter.

After spending more than 10 billion crowns ($1.1 bln) on acquisitions over the last 10 years, Ericsson’s media business remains a loss-making operation. Some former executives have told Reuters it should sell the division.

But Borgklint said the media business is a good fit for the firm due to sales and technical synergies with its networks and services operations.

Ericsson’s media business eyes turning break even in terms of profit in the second half of 2017, thanks to a push into new Internet-based cloud solutions. It counts some of the world’s best-known broadcasters including BBC, FOX and HBO as clients.

Why the AT&T-Time Warner Deal Is Bad for Networks

Ericsson, which has seen core revenue fall for the past three years, has predicted annual growth of around 10% for its media unit for the next couple of years, in line with the market which is fragmented with many competitors in different niches. The division makes up 5% of Ericsson’s total revenue.

In 2015, Ericsson’s revenue was 247 billion crowns.

But Swedbank analyst Mathias Lundberg, who has a neutral recommendation on Ericsson shares, said reaching those goals may be tough.

Ericsson Plans to Stop Manufacturing in Sweden, Cutting 3,000 Jobs

“Since it’s a software business, volume is decisive for profitability. It’s possible Ericsson could get some orders for example from AT&T which is focused on its media investments,” he said.

Borgklint, who is based in Silicon Valley, said sales growth in media will be driven by a move from traditional broadcast media to individualized, increasingly on-demand media consumption by mobile users on the go with their phones or tablets.

Short-term growth in media will probably be generated from existing operations rather than acquisitions, Borgklint said, while allowing that he could be opportunistic if the right target turned up.