• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retailholiday shopping

The Internet Loves This Ad of a Dog on a Trampoline as a Post-Election Distraction

By
Justin Worland
Justin Worland
Down Arrow Button Icon
By
Justin Worland
Justin Worland
Down Arrow Button Icon
November 10, 2016, 10:28 AM ET
Screengrab From John Lewis

A video of a dog gleefully jumping on a trampoline appears to be providing Americans and Britons with a welcome distraction after a grueling U.S. presidential election.

The video—an advertisement for the British department store John Lewis—features “Buster the Boxer” jumping on a trampoline before his new owner can get a chance with the tagline “gifts that everyone will love.”

https://www.youtube.com/watch?v=sr6lr_VRsEo

Viewers said the video gave them a smile after the U.S. presidential election results.

I'm glad the @johnlewisretail ad was happy this year (even bouncy, you could say). I've desperately needed a smile since yesterday.

— John Lewis (@johnlewis) November 10, 2016

https://twitter.com/alisonod/status/796706143552868352

. @johnlewisretail ! send @johnlewis a trampoline already.

— Dan Wilkin (@donfers) November 10, 2016

John Lewis’s Christmas ads have become something of a tradition in Britain since they debuted in 2007, and thanks to the Internet, they’ve made their way to viewers around the world.

About the Author
By Justin Worland
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.