“It’s not one of our signature categories nor will it be,” Cornell said. “We’re not a grocer.”

So don’t expect Target to add features like butchers, rotisserie ovens and sushi chefs as specialty grocers would. The idea is for Target to offer extras to a customer while they are buying other products at Target, like household goods or clothes or electronics.

“We’ve been able (in the past) to drive traffic without having a sushi chef,” Cornell said.