• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

For Most Brazilians, the Rio Olympics Won’t Be About the Medals

By
Joao Augusto de Castro Neves
Joao Augusto de Castro Neves
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Joao Augusto de Castro Neves
Joao Augusto de Castro Neves
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
August 5, 2016, 5:48 PM ET
Rio De Janeiro Prepares For 2016 Summer Olympics
RIO DE JANEIRO, BRAZIL - AUGUST 05: People watch on from the Vidigal 'favela' community as the Olympic torch passes by during the Olympic torch relay on August 5, 2016 in Rio de Janeiro, Brazil. The Rio 2016 Olympic Games commence tonight with opening ceremonies at the iconic Maracana stadium.. (Photo by Chris McGrath/Getty Images)Chris McGrath Getty Images

João Augusto de Castro Neves is the Latin American director at Eurasia Group.

The media’s tone in covering preparations for the Olympic Games in Rio de Janeiro has been in sharp contrast to the city’s beautiful scenery. With fear of terrorist attacks, cost overruns and delays with venues and infrastructure, the state of Rio’s financial collapse, the threat of police forces going on strike, the Zika virus, water pollution, rising street violence, and Dilma Rousseff’s upcoming impeachment vote, there’s a long list of prospective culprits in case the event becomes a flop. Aside from the usual minor logistical mishaps and expected anti-government protests, and barring a major disruption (knock on wood), however, the games are likely to transpire with relative ease.

Unfortunately, for most Brazilians, the Rio Olympics isn’t about medals. It’s about money. In particular, the monumental amount of resources that was diverted from much-needed public services toward construction of sporting venues, the launch of marketing campaigns, and investment in infrastructure is of questionable long-term value. Then there’s the corruption. And this is only two years after another major international sporting event, the World Cup, generated another major spending spree.

It’s not a coincidence that, in recent years, Brazil’s relatively calm political landscape was rocked by a wave of protests of millions of people voicing their discontent toward an unresponsive—and occasionally irresponsible—political class. Though these events brought the promise of economic prosperity and improved infrastructure, what Brazilians got instead was nothing short of a “lost decade” in two years of recession and a herd of shiny white elephants, with little to no economic infrastructure around them.

The Olympic Games—or the World Cup, for that matter—were never a solution to Brazil’s problems. Unfortunately, there seems to be no silver bullet for that. But one could say that at the core of Brazil’s current crisis is a political system that is prone to consume a great amount of resources. In fact, the constant need for a president to build multiparty coalitions to win elections and then to govern is one of the main reasons behind the long list of corruption scandals that have come about in the past decades. To be sure, corruption scandals are nothing new in Brazil, but over the last few years, they’ve grown in scope and become increasingly intertwined with national political struggles.

So aside from the much-talked about need for economic reforms—many of which are underway under the new Michel Temer government—the challenge for Brazil’s leaders will be to make the country’s political system more efficient and responsive to the changing demands of society. A political reform that reduces the numbers of parties and makes campaigns less expensive, for example, would be a promising step to reduce many of the incentives for corruption that have plagued every government in the last three decades. But this process would be more like a multiyear marathon, not a short 100-meter dash.

Despite all of the negative headlines, the political repercussion of the Rio Olympics for the current government tends to be limited. With the global spotlight on Rio coinciding with the timing of Rousseff’s impeachment—which is expected to happen later this month—it is reasonable to expect some demonstrations, mostly against President Temer. However, rather than provide an accurate reflection of growing discontent, these protests will create a false perception that public opinion is shifting away from Temer to favor Rousseff. The protests will, however, benefit from—and be amplified by—intense media coverage—more smoke than fire on that front.

 

As for the risk of terrorist attacks, these are obviously hard times to make predictions, particularly given how little sophistication—and how much insanity—is needed to conduct a deadly rampage. But historically, Brazil hasn’t been a target. Moreover, the arrest of a group of suspected terrorists in late July, ostensibly for posing a threat to the Games, seems to have been more of a false alarm than a real risk. The group’s supposed links to international terrorist groups, such as the Islamic State, are sketchy at best, and it appears there was no planning of an actual attack—only somewhat vague and amateurish demonstrations of sympathies toward terrorists. In fact, the arrest was probably motivated by the government’s desire to be seen as proactive in tackling security risks, and by security forces that are seeking more resources and support by raising awareness of the risks the country may face.

If there’s a lesson that can be learned from all of this, it’s that jumping doesn’t make you taller. The World Cup and the Olympics, unsurprisingly, were not a passport to great power status, as some Brazilian leaders enthusiastically hoped. Social and economic development require long-term planning and more scrutiny with regards to public spending. The hope now is that popular discontent will prevent politicians from making the same mistakes or false promises.

About the Authors
By Joao Augusto de Castro Neves
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
13 hours ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
22 hours ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
3 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
2 days ago

Latest in Commentary

CommentaryHealth
Patient private capital is needed to help Asia plug its healthcare gaps
By Abrar MirFebruary 8, 2026
10 hours ago
nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
19 hours ago
tipping
CommentaryTipping
I’m the chief growth officer at a payments app and I know how America really tips. Connecticut, I’m looking at you
By Ricardo CiciFebruary 8, 2026
20 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
20 hours ago
broker
CommentaryRecession
We studied 70 countries’ economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
21 hours ago
birthday
CommentaryAmerican Dream
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
22 hours ago