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Box Sweetens Cloud Pitch With Service that Helps Move Digital Files

Key Speakers At The BoxWorks 2015 ConferenceKey Speakers At The BoxWorks 2015 Conference
Michael Short—Bloomberg/Getty ImagesPhotograph by Michael Short—Bloomberg via Getty Images

One of the bigger concerns that many companies have about switching their existing systems for managing digital documents is highly tactical and practical—it takes a lot of time and effort to move thousands if not millions of presentations, brochures, archived financial information, and other corporate information.

Cloud storage pioneer Box (BOX) seeks to remove that headache with a new service introduced Wednesday that handles big file migration projects.

Shuttle, a new consulting service introduced Wednesday, builds on what Box’s three-year old business consulting team learned while working with some of its largest customers, including automaker Toyota (TM), Box CEO Aaron Levie told Fortune. “We are directly responsible for making sure our customers are successful with our technology,” he said.

Approximately 62,000 companies currently use the Box cloud storage service as a document management system, including pharmaceutical organization AstraZeneca (AZNCF), healthcare company Eli Lilly (LLY), and conglomerate General Electric (GE).

Levie didn’t disclose the price of its migration service, except to acknowledge it will be calculated based on the volume of information that must be moved. While the 1,300-person company will hire new consultants to do the work, Shuttle is meant mainly to help retain customers and not be a significant new profit center, he said.

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Shuttle is currently available only for a subset of Box’s customers. Its official commercial release is scheduled for the fall.

Box and rival Dropbox are both vying for more credibility with large companies, especially through partnerships with established business software companies. For example, in late April, Box disclosed a strategic alliance with Adobe that ties its file-sharing service with Adobe’s electronic signature and content management services. Dropbox, which says it has approximately 150,000 customers for its Dropbox for Business, forged a similar relationship with Adobe last October.