SodaStream (SODA) wants to help consumers make beer from the comfort of their own homes.
The company, which is known for selling machines that carbonate water, is launching a new product, called the Beer Bar.
“The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands,” according to the company in a statement. “A one liter Blondie bottle yields approximately three liters of beer.”
“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” said CEO Daniel Birnbaum in a statement. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”
SodaStream has started selling the item in Europe first, while other markets are expected to have the item later this year or in 2017. Last year, the company launched a product called SodaStream Mix that carbonates cocktails, which a Fortune reporter had the opportunity to test.
SodaStream’s decision to sell a machine to make beer at home comes around the same time Whirlpool launched a similar product, as reported by Fortune.
