• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
CommentaryEntrepreneurs

Why Networking Hasn’t Made You More Successful

By
Tricia Clarke-Stone
Tricia Clarke-Stone
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Tricia Clarke-Stone
Tricia Clarke-Stone
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
April 17, 2016, 1:00 PM ET
Courtesy of Narrative

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What’s the best way to make fruitful connections?” is written by Tricia Clarke-Stone, cofounder and CEO of Narrative.

Building relationships takes time—and creating a strong, responsive network takes a lifetime. With proof that healthy relationships are the keys to happiness in life, creating a resilient and deep network—rather than a wide, yet superficial one—is the key to a fulfilling career.

Is there a magic formula for networking success? I don’t think so—and actually, I’d contend that going into an event, even one specifically designed for networking, with a set agenda is the wrong approach. Instead, I look at every event with the intent to connect with people in general—without regard for the outcome. This approach has led to incredible wins in all aspects of life, and when your personal and professional lives intertwine as much as mine do, this is essential.

While networking, like any relationship, will differ for everyone, here is how I approach it:

Be genuine
People can spot a predator a mile away. I never go in to an event thinking that I’m going to close business. I try to be as authentic and real as I can with no expectations outside of putting my best foot forward. When others are pitching themselves to me straight off the bat in an obvious effort to build out their own network, it feels forced. I try to only consider value propositions when there’s an already-established sense of community. Be open to inspiration, and go in okay with walking away with nothing more than an additional friend or two.

See also: The Two Most Important Words You Can Say When Networking

Find shared interests, even if they’re outside of your realm of expertise. I am insatiably curious, so when I meet someone new, I often view it as an educational experience. For instance, I recently participated in a Marie Claire event for female leaders. During the program, I met a woman who works with Jigsaw, Google’s (GOOG) tech incubator that’s focused on tackling major geo-political issues. We ended up talking several times over the event—I was so interested in what she was doing and how she was thinking about these huge issues. I wasn’t thinking about business at all, but at the end of the event, she followed up with ideas on a potential project. It was only by really getting to know her—without any agenda—that those deeper connections could be made.

Network in real time
I don’t suggest going into a networking event and greeting hundreds of people with a pen and pad in hand. Growing your network really comes down to connecting with good people in a natural way. Knowing that, I trust that if I’m in good company, I’ll be moved to act in real time with people who share common values and are open to collaboration. The challenge is to be less about meeting people and more about knowing people, learning about their journeys, and seeing where they’re going. That’s how I make my connections meaningful.

 

Add value
I love being a connector of dots and people. I truly love to see amazing, smart, creative, and talented people win. So when I meet someone who I’m inspired by or impressed with, my initial inclination is to see how I can help them achieve their goals and who I can connect them with.

Your network is so much deeper than business contacts, and when you approach people with the intent to create relationships, build trust, and find shared interests, you are well equipped to develop a fulfilling and responsive community that will serve you—and that you’ll be delighted to serve—well down the line.

About the Authors
By Tricia Clarke-Stone
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

brotman
CommentaryVenture Capital
I’ve spent 25 years in venture capital. Here’s how it quietly shut ordinary Americans out of the AI wealth boom—and what could fix it
By Steve BrotmanMay 22, 2026
17 hours ago
cox
CommentarySuccession
McKinsey studied 200 family business successions. The biggest problem wasn’t the heir — it was the outgoing CEO
By Acha Leke and Chaitali MukherjeeMay 22, 2026
18 hours ago
himanshu
CommentaryLayoffs
I’ve led companies through every major tech disruption. AI washing is the same mistake, every time
By Himanshu PalsuleMay 22, 2026
21 hours ago
trump
CommentaryWhite House
Trump Accounts have a bigger problem than billionaire stock donations
By Jin Huang and Stephen RollMay 21, 2026
2 days ago
brigham
CommentaryRailroads
The U.S. freight network is broken by design. One merger could start fixing it
By Brigham A. McCownMay 21, 2026
2 days ago
Elon Musk sits with his fists together, looking up.
Commentaryspace
SpaceX will be worth trillions, but the space station that made it possible is worth even more — if we don’t squander it
By Tejpaul BhatiaMay 20, 2026
2 days ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
3 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
14 hours ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.