• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
CommentaryEntrepreneurs

The Two Most Important Words You Can Say When Networking

By
Andy Lark
Andy Lark
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Andy Lark
Andy Lark
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
April 16, 2016, 12:00 PM ET
457979111
Reflection of business people talking in officePhotograph by Tom Merton — Caiaimage via Getty Images
Add Fortune on Google for similar content.

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What’s the best way to make fruitful connections?” is written by Andy Lark, CMO of Xero.

Building a valuable network is all about establishing fruitful connections that can provide you with valuable career advice and problem-solving tips—and vice versa.

However, like all good relationships, they need due care and attention. So where to start?

Trim the tree
The main reason people struggle to generate fruitful connections is they simply have too many. They haven’t focused on those who are most important. Hindu Monk and business coach Dandapani explains that if we wish to attract and commit energy to new things, we need to free up capacity by ridding ourselves of “energy vampires,” or people who suck up all of our time and resources.

What you need now might not be what you need later
When figuring out which connections deserve your attention, take a long-term view. Some of my most fruitful connections are those who didn’t deliver a lot at first, but over time created a meaningful exchange that slowly grew.

See also: The One Thing You Need to Stop Doing at Networking Events

Give to get
Operate on the idea of a value exchange. One of the many side benefits of writing and blogging, for example, is you build up a library of content to send to your network. Create a group in your contacts and share books, podcasts, or blog posts you find interesting (be sure to bcc). Sending quality information to people who are helping you is a great way to nurture your network. (I often send these Fortune articles.)

Never eat alone
From traveling continuously over my career—and now a lot for the work I do at Xero—I’ve established a global network. There are always people I’d like to try to see, but I only have a limited amount of time. So when I am in a certain city, I need to be smart with the time I do have. The one rule I follow is to never eat alone. I always look for a connection to share a meal with. There’s something very honest about eating together, and over the years, I’ve found it leads to stronger relationships. It can also be a good way to figure out who you truly want to build a relationship with. Generally, if it’s not someone you would share a meal with, do you really want to have them as a trusted advisor?

 

Dedicate time to your own development
Taking the time to plant some roots for yourself is critical. After all, if you don’t look after yourself, you’ll have nothing to give when you’re trying to build relationships or create a value exchange. This part of networking isn’t often discussed, but it’s critical for establishing relationships. For me, this doesn’t necessarily need to be linked to work. My interest in Hinduism and meditation, for example, has enabled me to make remarkable business connections that I would never have made without planting my own new trees.

Say thank you
While it should go without saying, many of us forget to express gratitude—whether it be to ourselves or our network. They are the two most important words you can use when building a relationship. Not only is it good for the soul, but it’s also a great way to circle back, reconnect, and reinvigorate a relationship.

About the Authors
By Andy Lark
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

Vietnam has bold plans for its economic future. It will need U.S. tech, capital, and speed to make them happen
CommentaryVietnam
Vietnam has bold plans for its economic future. It will need U.S. tech, capital, and speed to make them happen
By Brian McFeeters and Vu Tu ThanhJune 14, 2026
1 day ago
ivan
CommentaryMidwest
The Sun Belt boom is over. Midwest real-estate investors say ‘I told you so’
By Ivan BarrattJune 14, 2026
2 days ago
t
CommentaryTariffs
A quartz countertop tariff could double your kitchen renovation cost — and kill 13 jobs for every one it creates
By Steve SwedbergJune 14, 2026
2 days ago
nexstar
CommentaryAntitrust
Nexstar CEO: big tech swallowed local newspapers. Local TV could be next
By Perry A. SookJune 14, 2026
2 days ago
ravi
CommentaryWeather and forecasting
I spent 8 years flood-proofing a city. Capital markets are running out of time to take El Niño seriously
By Ravi S. BhallaJune 13, 2026
3 days ago
herrin
CommentaryInfrastructure
America committed $1.2 trillion to fix its infrastructure. We’re still flying blind
By Gregg HerrinJune 13, 2026
3 days ago

Most Popular

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
3 days ago
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
2 days ago
Current price of oil as of June 15, 2026
Personal Finance
Current price of oil as of June 15, 2026
By Joseph HostetlerJune 15, 2026
12 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
1 day ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.