• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Millennials

40% of Millennials Name Their Car, eBay Study Shows

By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
April 14, 2016, 1:00 AM ET
A CarMax dealership.
Photograph by Bloomberg via Getty Images

So, it turns out Americans are quite attached to their cars — and that love has been passed down to Millennials.

An eBay Motors survey found that Americans who own a vehicle that is more than five years old become emotionally attached, and that personal investment includes being on a first-name basis with their aging cars or trucks.

That’s especially true for the Millennial generation, which show the strongest emotional attachment to their vehicles compared to other generations. Nearly 40% of Millennials name their cars, compared to only 25% for all age groups, according to the report.

The most popular car names include Ol’ Faithful, Baby, Bessie, Bob, and Buddy. Car colors are also a common given name for a vehicle, including Red, Silver, and Blue.

“Various studies have shown that people are holding onto their cares and trucks longer than before, and we’re seeing is a result of a personal attachment to their vehicles,” said Jay Hanson, eBay’s vice president of merchandising of hard goods.

Ebay (EBAY) also found that Toyota Corollas and Honda Accords are the most popular older car choice among Millennials. Those two cars also happen to be named the most reliable by all respondents.

About the Author
By Laura Lorenzetti
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.