Skip to Content

A $699 Juice Press Just Raised $70 Million

A machine that makes an eight-ounce glass of juice from Doug Evans company Juicero, in New York.A machine that makes an eight-ounce glass of juice from Doug Evans company Juicero, in New York.
A machine that makes an eight-ounce glass of juice from Doug Evans startup Juicero, in New York, March 9, 2016. Amy Lombard — The New York Times/Redux

The juicing craze is far from over.

Juicero, a start-up behind a high-tech, $699 juicer, has raised $70 million in Series B funding, according to TechCruch. To date, the start-up has raised over $100 million, according to a spokesperson.

Juicero’s press is like a Keurig for juice—users buy packs of organic, chopped produce for $4-10 a pack, then the press does the rest. The machine is connected to the internet so that it can self-update, according to the start-up.

The Series B funding round was led by Artis Ventures, which wrote in a blog post that the Juicero “represents a new breed of devices whose connectivity and inventory tracking can revolutionize supply chains.” Artis Ventures senior partner Mike Harden lauded the start-up for being able to communicate with consumers, offering nutrition information and keeping track of whether the juice packs have expired.

Juicero’s founder, Doug Evans, is the former CEO of Organic Avenue, a high-end, organic food that filed for bankruptcy last year.

Fortune has reached out to Juicero for comment and will update this post if the start-up responds.