• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Ted Cruz Fights Alongside Donald Trump in Florida to Sink Marco Rubio

By
Zeke J Miller
Zeke J Miller
and
TIME
TIME
Down Arrow Button Icon
By
Zeke J Miller
Zeke J Miller
and
TIME
TIME
Down Arrow Button Icon
March 10, 2016, 9:34 AM ET
WICHITA, KS - MARCH 5:  Republican presidential candidate Ted Cruz makes a speech at a campaign rally on March 5, 2016 in Wichita, Kansas. Cruz said he has a list of government programs that he will eliminate if elected. (Photo by J Pat Carter/Getty Images)
WICHITA, KS - MARCH 5: Republican presidential candidate Ted Cruz makes a speech at a campaign rally on March 5, 2016 in Wichita, Kansas. Cruz said he has a list of government programs that he will eliminate if elected. (Photo by J Pat Carter/Getty Images)Photograph byJ Pat Carter Getty Images

Texas Sen. Ted Cruz went to Florida Sen. Marco Rubio’s hometown Wednesday to announce the endorsement of former HP CEO Carly Fiorina. Speaking at Miami-Dade College, just steps from where his rival announced his presidential campaign, Cruz timed the surprise as a gut-punch to a flailing rival, not as a tactic to win Florida’s 99 delegates, which almost certainly remain out of his reach.

Hurting Rubio is also why Cruz has opened 10 field offices in the state and on the heels of a seven-figure investment from Cruz’s super PAC on Florida airwaves. On its surface, the spending is unremarkable—a fraction of what it takes to make a significant difference in the state—but it flies in the face of the GOP establishment’s best-laid plans to trip-up Donald Trump.

“It’s chess, not checkers,” says one Cruz strategist, surveying what remains of the field. “It’s not only about stopping Trump, it’s about making Ted Cruz president,” said another.

Former Republican presidential nominee Mitt Romney laid out the case last week in Utah, encouraging Republicans to vote for the best-positioned Trump alternative in their given state. The goal, argued Romney, was not to elect another candidate, but to simply deny Trump delegates. In Florida, the candidate for achieving that goal is undoubtedly Rubio, the home state senator who sits in second place. “A vote for Cruz is a vote for Donald Trump,” Rubio’s campaign repeated on loop in Florida, as donors and anti-Trump operatives privately fretted on that same concern.

And though he is claiming he’s “competing hard to win Florida,” Cruz is way back in third place, without any real hope of picking up delegates in the winner-take-all state. If many in the anti-Trump movement had their way, Cruz would shift his Sunshine State support to Rubio to bolster the chances of keeping the bombastic front-runner from securing the state, or at least refrain from actively trying to block Rubio’s path.

But that’s not the Cruz way.

 

 

A deeply strategic thinker with a penchant for taking stiff gambles, Cruz is working to craft an ‘I win, or you lose’ choice for the Republican Party—where after March 15 the GOP establishment that despises him will have to contend with rallying around him, or being stuck with Trump as its standard-bearer. The first step: Cruz needs to push Rubio out of the race—by handing Florida’s delegates to Trump. Every dollar he spends in Florida is going to that goal. It’s a high-stakes wager that could easily backfire, particularly if Trump uses a Florida win to secure a majority of delegates. Cruz’s team believes the potential rewards outweigh the risk.

Cruz aides believe a three person race would swiftly yield a two-person contest, and even in it didn’t, that’ their 300-delegate lead on Ohio Gov. John Kasich would effectively make it one. Kasich faces his own make-or-break moment in Ohio, where he is fighting to deny Trump the Buckeye delegates.

Underpinning the strategy are surveys showing Cruz resoundingly defeats Trump in a two-person race if Trump does not win the nomination outright. Despite the lack of any love lost between himself and the party’s leadership in Washington, Cruz believes they will be forced to come around his way to keep their party intact. Cruz’s path to securing 1,237 delegates to the convention for the first ballot is slim. But in forcing the party to choose between himself and Trump, Cruz is already seeing signs that his Sophie’s choice for the GOP establishment will pay off.

In recent weeks, senior Republican figures have starting coming to grips with needing to rally behind Cruz to stop Trump. South Carolina Sen. Lindsey Graham, who mused openly about shooting Cruz on the Senate floor weeks ago, has capitulated on backing his rival, suggesting a Cruz/Rubio or a Cruz/Kasich ticket—in that order—be formed to stop Trump.

“You know Ted Cruz is not my favorite by any means,” said South Carolina Republican Lindsey Graham after the March 1 voting. “But we may be in a position where we have to rally around Ted Cruz as the only way to stop Donald Trump.”

This article was originally published on Time.com.

About the Authors
By Zeke J Miller
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

erewhon
EconomyFood and drink
Americans hate the economy so much, they’re buying $22 smoothies
By Yuanyuan (Gina) Cui, Patrick Van Esch and The ConversationApril 9, 2026
3 hours ago
Mark Cuban admits he made a mistake letting go of the Mavericks: ‘I don’t regret selling. I regret who I sold to’
InvestingMark Cuban
Mark Cuban admits he made a mistake letting go of the Mavericks: ‘I don’t regret selling. I regret who I sold to’
By Sydney LakeApril 9, 2026
4 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
4 hours ago
Jamie Dimon, the CEO of JPMorgan Chase
SuccessCareer Advice
JPMorgan’s CEO Jamie Dimon says don’t make big decisions when you’re tired—especially if it’s a Friday
By Emma BurleighApril 9, 2026
5 hours ago
Zoom CEO Eric Yuan
Successthe future of work
‘I hate working 5 days’: Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Preston ForeApril 9, 2026
5 hours ago
trump
PoliticsIran
Trump’s journey from ‘annihilation’ to ‘PEACE’ in one day rested on realization of a long-term battle to control Strait of Hormuz
By Aamer Madhani, Will Weissert, Josh Boak, Farnoush Amiri and The Associated PressApril 9, 2026
7 hours ago

Most Popular

U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
9 hours ago
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
Economy
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
By Fortune EditorsApril 8, 2026
1 day ago
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
Success
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
By Fortune EditorsApril 8, 2026
1 day ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
Success
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
By Fortune EditorsApril 7, 2026
2 days ago
Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
Success
Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
By Fortune EditorsApril 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.