Why Pebble’s Smartwatch Price Drop Is a Smart Move

March 1, 2016, 6:00 PM UTC
Courtesy Pebble

In the market for a smartwatch? Pebble has lowered the price of its Pebble Time and Pebble Time Round models by $50.

Pebble Time is now $149, with Pebble Time Round now priced at $199 in the U.S. The price of Pebble Time Steel remains unchanged at $250.

Furthermore, Pebble has expanded retail availability for the Time Round to the U.K. and E.U. Those interested can find a list of retailers carrying Pebble products here. Previously, users were able to order directly from Pebble’s online store.

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The price drop of Pebble Time comes nearly a year after its release, while the reduction of Pebble Time Round comes just a few months after launch.

With each watch in the Time lineup now standing on its own in terms of design and price, ranging from $150 to $250, potential customers should have an easier time deciding which watch is right for them.

For more on Apple watch our video.

For example, the Time Round features a unique design but comes with a mere two days of battery life. Before the price drop, it was priced the same as the Time Steel which also carries a premium design and nearly 10 days of battery life.

Pebble’s smartwatches continue to evolve and grow through software updates. Most recently, Pebble added activity tracking capabilities to its Time lineup. For the first time, Pebble Health users can use the smartwatch to count steps and track sleep directly on the watch. In the past, users either had to install a third-party application or wear another activity tracking device, such as a Fitbit, to collect the same information.

According to the company, since its launch in December Pebble Health is now activated on 90% of Time watches. And nearly 66% of users access the app weekly. When accessing the app users can view a graph of steps taken during the last week, as well as average time of sleep per night for the same duration.

The price drop also comes at a time when Fitbit (FIT) is ready to begin shipping its take on a smartwatch. Blaze, priced at $199, takes a fitness-first approach, with a few smartwatch-like features sprinkled in (mainly notifications).

For more, read Is Fitbit’s Blaze Smartwatch Smart Enough?

Basically, the Blaze is the exact opposite of what Pebble offers—a smartwatch first, activity tracker second. Still, with Fitbit retaining its spot at the top of the wearable market share leaderboard, Pebble’s pricing change positions two of its smartwatches as capable (and just as affordable) devices.

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