• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Google CEO’s Tepid Support Won’t Help Apple Relationship

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
February 18, 2016, 12:00 PM ET
Sundar Pichai, chief executive officer of Google Inc., speaks during an event in San Francisco, California, U.S., on Tuesday, Sept. 29, 2015. Photographer: David Paul Morris/Bloomberg *** Local Caption *** Sundar Pichai
Sundar Pichai, chief executive officer of Google Inc., speaks during an event in San Francisco, California, U.S., on Tuesday, Sept. 29, 2015. Photographer: David Paul Morris/Bloomberg *** Local Caption *** Sundar PichaiPhotograph by David Paul Morris—Bloomberg via Getty Images

Google CEO Sundar Pichai opened up about his thoughts on Apple’s ongoing battle with the FBI, but his comments likely won’t do much to change Tim Cook’s opinions on Silicon Valley’s privacy practices.

In a series of tweets late Wednesday, Pichai called Apple CEO Tim Cook’s open letter decrying the FBI’s desire to gain encrypted information from the iPhone used by the San Bernardino attackers an “important post.” He stopped short of saying, however, that the government’s actions are as concerning as Cook argued in his letter.

“Forcing companies to enable hacking could compromise users’ privacy,” Pichai tweeted. “We know that law enforcement and intelligence agencies face significant challenges in protecting the public against crime and terrorism. We build secure products to keep your information safe and we give law enforcement access to data based on valid legal orders. But that’s wholly different than requiring companies to enable hacking of customer devices & data. Could be a troubling precedent.”

Pichai added that he was anticipating “a thoughtful and open discussion on this important issue.”

Get Data Sheet, Fortune’s technology newsletter.

His comments came in the wake of U.S. Magistrate Judge Sheri Pym siding with the FBI on Tuesday by ordering Apple (AAPL) to comply with a request to assist law enforcement agencies in obtaining access to encrypted data stored on the iPhone used by one of the San Bernardino terrorists. The order specifically asks Apple to write special software that would override the device’s encryption technology so the officials can gain access to the desired data.

In a strongly worded response, Cook decried the court order, saying that he would not comply with the government’s request.

“We feel we must speak up in the face of what we see as an overreach by the U.S. government,” Cook wrote in his open letter. “We are challenging the FBI’s demands with the deepest respect for American democracy and a love of our country. We believe it would be in the best interest of everyone to step back and consider the implications.”

He added that the U.S. government is effectively asking Apple to “hack our own users and undermine decades of security advancements that protect our customers.”

For more, read: The U.S. vs. Apple: Does the FBI Have a Case?

“Doing so would hurt only the well-meaning and law-abiding citizens who rely on companies like Apple to protect their data,” Cook wrote.

While several lawmakers, plus leading Republican presidential candidate Donald Trump, have sided with the FBI, Apple received some support from the technology community. Kurt Opsahl, general counsel at the Electronic Frontier Foundation, said Apple’s stance will ensure security doesn’t slide down a slippery slope.

“Essentially, the government is asking Apple to create a master key so that it can open a single phone,” he said in a statement. “And once that master key is created, we’re certain that our government will ask for it again and again, for other phones, and turn this power against any software or device that has the audacity to offer strong security.”

John Koum, who heads up Facebook-owned messaging application WhatsApp, celebrated Cook’s stance, saying that he has long admired the Apple CEO for standing up for privacy.

“We must not allow this dangerous precedent to be set,” he wrote on Facebook (FB). “Today our freedom and our liberty is at stake.”

For more on Apple, watch:

In light of those comments, as well as others from serial entrepreneur Mark Cuban and several privacy rights groups, Pichai’s tweets feel rather tepid in comparison. Pichai’s tweets, loaded with the use of “could,” seemed to suggest that while Apple and its supporters may be right, they may also be wrong.

Indeed, it’s the kind of response that has caught Cook’s ire in the past. In a thinly veiled jab at Google in September, Cook wrote another open letter, arguing that certain Internet giants (he didn’t mention Google (GOOG) by name, but it was clear to which company he was referring) did not necessarily respect user privacy.

“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product,” Cook wrote. “But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.”

Cook’s privacy manifesto came just months after he spoke at the EPIC Champions of Freedom of event in Washington, D.C. Again, Cook didn’t mention Google by name, but his comments were scathing.

“Some of the most prominent and successful companies (in Silicon Valley) have built their businesses by lulling their customers into complacency about their personal information,” Cook told the audience, according to TechCrunch. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

For its part, Google has stayed out of an outright battle with Apple over which company offers more privacy. But Pichai’s tepid approval of Apple’s stance may add some more fuel to Cook’s fire.

Regardless, Apple is unlikely to stop here. The company is expected to file its own brief with the magistrate judge in the coming days, saying it will not comply with the government’s requests. From there, a protracted legal (and PR) battle could ensue.

Neither Google nor Apple responded to a request for comment.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
Big TechMeta
Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
By Marco Quiroz-GutierrezMay 1, 2026
25 minutes ago
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechApple
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
8 hours ago
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
11 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
14 hours ago
Financial analyst working at a computer
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
15 hours ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Google and Amazon’s biggest profit driver last quarter was their Anthropic stakes—which they haven’t sold
By Eva RoytburgApril 30, 2026
16 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
14 hours ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
22 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.