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Cosmopolitan’s Editor-In-Chief Joins Snapchat’s Board

January 26, 2016, 8:10 PM UTC
TRESemme at Marissa Webb - Backstage/Front Row - Mercedes-Benz Fashion Week Spring 2015
NEW YORK, NY - SEPTEMBER 04: Joanna Coles, Editor In Chief of Cosmopolitan, attends the Marissa Webb fashion show with TRESemme during Mercedes-Benz Fashion Week Spring 2015 at The Salon at Lincoln Center on September 4, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for TRESemme)
Photo by Astrid Stawiarz—Getty Images for TRESemme

Ephemeral messaging app Snapchat has added a new member to its board of directors, and it’s none other than Cosmopolitan editor-in-chief Joanna Coles.

Coles is joining the other members of Snapchat’s board: co-founders Evan Spiegel and Bobby Murphy, Benchmark partner Mitchell Lasky, and Sony CEO Michael Lynton. The news was first reported by WWD and confirmed to Fortune by the company. A Snapchat spokeswoman did not comment on whether Coles was replacing anyone on the board.

Snapchat and Cosmo have had a close relationship for at least year now. The publication has been part of Discover, a section in Snapchat’s app that serves up bite-sized content from publishers and advertisers, since its launch in January 2015. In October, Cosmo told Digiday that it was netting more than 3 million viewers per day, and those viewers were sharing 1.2 million of the magazine’s stories from Discover with their friends every day.

Coles has been Cosmo’s editor-in-chief since 2012, originally joining Hearst as editor-in-chief of Marie Claire.

Snapchat’s choice for a new board member isn’t surprising. The startup has long been public about its aspirations to become a large media empire, built through partnerships with large brands and publishers. Coles is sure to be a valuable advisor who can offer the young company her perspective as the editorial head of a major publication.