• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryOil

How America Could Win Even When Oil Prices Crash

By
Michael Webber
Michael Webber
Down Arrow Button Icon
By
Michael Webber
Michael Webber
Down Arrow Button Icon
January 24, 2016, 9:00 AM ET
Oil-Bust Veterans Brace For Storm Unseen By Shale-Boom Neophytes
A worker waits to connect a drill bit on Endeavor Energy Resources LP's Big Dog Drilling Rig 22 in the Permian basin outside of Midland, Texas, U.S., on Friday, Dec. 12, 2014. Photographer: Brittany Sowacke/Bloomberg via Getty ImagesPhotograph by Brittany Sowacke — Bloomberg via Getty Images

Many Americans aren’t sure what to think about the ongoing collapse in oil prices. They love lower prices at the pump, but continued market volatility, combined with widespread layoffs in the oil patch and baffling statements from Saudi officials about ‘irrational’ oil prices, are confusing. Is this is good news or bad news?

The truth is that sudden price spikes up or down are bad. While low prices are convenient economically, a sudden and precipitous drop in prices can be hard for markets to accommodate.

That said, for the average citizen, the recent drop in gasoline prices is like a pay raise and tax cut combined. As a nation, what’s important now is to seize the moment and invest in our future.

We can’t afford to squander dividends gained from lower prices on monster trucks and SUVs, like we did the last time this happened in the 1990s.

Low prices already have triggered a wave of investment in energy-intensive industries, such as chemical manufacturing, boosted dividends for refiners, and expanded profits for airlines. But that good news is coupled with the bad news of losses from lenders who are over-exposed to the energy sector and oilfield workers who have to look for new jobs.

We need policy changes to make the most out of the confusion of the current situation – and to avoid the energy mistakes of the past.

For too long, the energy debate that has raged in our country has broken down into two ideological camps: those who believe in low production and low consumption, and those who believe in high production and high consumption. Consequently, for decades, America chose the worst of both—high consumption combined with low production. That meant we suffered the national security and environmental impacts of high consumption, but reaped few economic benefits from low production.

But after 40 years of a downward slide in our energy situation from the 1970s through the 2000s — a period of declining production, increasing consumption, increasing imports, and increasing CO₂ emissions — things have turned around. U.S. national energy consumption peaked around 2005 and domestic production is resurgent. Consequently, imports, consumption and emissions are all down. We’re now reaping the best of both worlds, combing the economic benefits of high production with the environmental and national security enhancements of low consumption.

Over the past decade, high prices have triggered investments in the oil and gas sector to the tune of hundreds of billions of dollars. That meant drilling and jobs. But it also meant man-camps and rural communities over-run by oilfield trucks. The revitalized production strengthened America’s negotiating position with Iran and put the nation on track to solve many of its woes associated with oil imports. It also helped boost renewable fuels and energy efficiency. So high prices are good. Except when they are a drag on the economy and make life more expensive for consumers. Which is all of us.

While energy consumption overall is lower than its peak a decade ago, it has creeped upwards the last two years as the economy grew and energy stayed cheap. That puts many environmental goals into slow gear as people quit buying efficient compact cars to buy large SUVs and trucks again. This reminder about how price drives our consumption patterns is evidence that passing strict fuel economy and lightbulb standards nearly a decade ago when energy prices were high was smart policy.

So what should we do to not blow it this time? Several policy opportunities are ripe for implementation:

  • The U.S. should step up government investments in R&D to drive down operational costs and help keep domestic producers competitive.
  • In parallel with investments in energy production, we should tighten efficiency standards for buildings and appliances because lower energy costs gives us the extra money we need to install better windows and build better engines. Doing so now while we can afford it also puts us in position to mitigate the effects of the next energy price spike, which is surely around the corner.
  • We also need to invest heavily in environmental management for oil and gas producers, who are spending nearly $2 billion per year on water management and even more on fixing leaky infrastructure. Ramping up investments with state and federal support for R&D and pilot programs is a growth opportunity. Doing so makes the industry cleaner and more efficient, improves their social license to operate, and gives us a technology advantage we can export to water-stressed oil-producing regions of the world such as the Middle East and North Africa.
  • Finally, we should levy a price on carbon while prices are low so that the economic impact is blunted. That would go a long way towards establishing a market-based framework for meeting our goals to reduce CO₂ emissions, which in turn would raise the US’ international standing, and give us a jumpstart on meeting agreed-upon targets.

Low oil and gas prices are a mixed bag for the American economy and confounding to consumers. In the short run lower prices make it tricky for markets to adjust. But if we use this opportunity to implement some long-lasting and forward-thinking policies, the confusion wrought by the present instability can be a positive turning point for the nation.

Michael E. Webber is deputy director of the Energy Institute at the University of Texas at Austin. His book Thirst for Power: Energy, Water and Human Survival is due to be published by Yale University Press in April 2016.

About the Author
By Michael Webber
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Commentary

students
CommentaryEducation
Why restricting graduate loans will bankrupt America’s talent supply chain
By Katica RoyDecember 23, 2025
4 hours ago
Arnault
CommentaryLuxury
The secrets of what Arnault knows: How Bernard Arnault built the impossible, and his timeless, transferable lessons of leadership 
By Jeffrey Sonnenfeld and Steven TianDecember 23, 2025
4 hours ago
beer
CommentaryFood and drink
Supporting moderation: beer’s structural advantage in the no-alcohol space
By Justin KissingerDecember 23, 2025
5 hours ago
Chris Nicholas
CommentaryLeadership
I’m the Sam’s Club CEO and I’ve got an AI leadership reality check: let purpose, not promise, guide investment
By Chris NicholasDecember 22, 2025
1 day ago
Geoff Green
Commentarymortgages
Your mortgage likely cost $11,500 to originate—and reams of paperwork. How Salesforce Agentforce is helping improve the process
By Geoff GreenDecember 22, 2025
1 day ago
sustainability
CommentarySustainability
2025: the year sustainability didn’t die 
By Andrew WinstonDecember 21, 2025
2 days ago

Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
24 hours ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
1 day ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
1 day ago
placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
2 days ago
placeholder alt text
Economy
Mitt Romney says the U.S. is on a cliff—and taxing the rich is now necessary 'given the magnitude of our national debt'
By Dave SmithDecember 22, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people ‘working on someone else’s dream’ and not for visionaries—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
2 days ago