Jordan Spieth Just Signed This Huge New Endorsement Deal

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

Jordan Spieth at a practice round prior to the 2015 PGA Championship at Whistling Straits on August 11
Jordan Spieth at a practice round prior to the 2015 PGA Championship at Whistling Straits on August 11
Photograph by Richard Heathcote — Getty Images

Jordan Spieth has quickly become a forced to be reckoned with on the golf course. Now, he’s becoming one of sport’s top earners off the course too.

Spieth, who won five PGA golf tournaments of 2015 — including the Masters, the U.S. Open and the Tour Championship — has just signed a multiyear deal with Coca-Cola (KO).

“Spieth will be featured in a steady stream of initiatives throughout the PGA Tour season,” according to a Coca-Cola press release. “As an Olympic hopeful, he also will become a member of Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to the Rio 2016 Olympic Games, as golf returns to Olympic competition for the first time since 1904.”

Neither Coca-Cola nor Spieth’s agent would confirm terms of the contract, although they told ESPN that it was one of the largest-ever signed with an athlete.

“Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes, so this is an incredibly cool opportunity for me,” Spieth said in a statement. “As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways.”

“There is no question Jordan is a generational talent, even as his professional career is just getting started,” said Stuart Kronauge, senior vice president of brand marketing for Coca-Cola, in a statement. “As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values and character both on and off the course make him an ideal Coca-Cola brand ambassador.”

On Wednesday, news came out that Spieth became the sport’s top earner, halting Tiger Woods’ 13-year dominance.