These Were the 10 Biggest Apple Stories of 2015

You wouldn’t know it by looking at Apple’s share price, but 2015 was a big year for the company—packed with new products, new services, and new challenges.

Here are our picks for the 10 biggest Apple (AAPL) stories of the year:


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  • The iPad gets a pencil: Every great Apple platform starts with a new input device, and this one could be a big draw.
  • Steve Jobs flops: Despite huge build-up, a brilliant screenwriter, Oscar-winning director and great acting, this big-budget biopic bombed at the box office.
  • MacBook loses ports: Apple finally made a Mac that power users can’t use.
  • Samsung pays up: An end, of sorts, to Steve Jobs “thermonuclear” war on Android.
  • Apple shares go nowhere: Despite record sales, loyal customers, steady growth, a huge cash hoard and profit margins that are the envy of the tech world, the stock finished 2015 pretty much where it started. Go figure.


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Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at or subscribe via his RSS feed.

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