• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechYouTube

YouTube, T-Mobile Battle Over Video Throttling

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
December 23, 2015, 1:04 PM ET
People pose with mobile devices in front of projection of Youtube logo in this picture illustration taken in Zenica
People are silhouetted as they pose with mobile devices in front of a screen projected with a Youtube logo, in this picture illustration taken in Zenica October 29, 2014. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: BUSINESS SCIENCE TECHNOLOGY BUSINESS LOGO) - RTR4C1AKPhotograph by Dado Ruvic — Reuters

Alphabet’s (GOOG) YouTube is in a war of words with T-Mobile.

YouTube has accused T-Mobile (TMUS) with intentionally throttling its video traffic. A company spokesperson said in a statement to Fortune on Wednesday that while T-Mobile’s attempts at “reducing data charges can be good for users,” the practice does not “justify throttling all video services, especially without explicit user consent.”

At the core of YouTube’s argument is Binge On, a program T-Mobile unveiled last month. Binge On allows T-Mobile customers to watch videos from 24 different services, including Netflix (NFLX), Hulu, and HBO Go, without eating into their data limits. While T-Mobile CEO John Legere touted the move as a game-changer in the mobile industry, there are some caveats. For one, video is streamed at DVD quality with 480p resolution. Since many devices come with higher-resolution displays, it was somewhat disappointing to those who desire better-quality visuals. For T-Mobile, it’s a way to downgrade video quality to save on data consumption.

MORE: T-Mobile Is Poaching Verizon Customers With the Promise of Free Hulu

At launch, YouTube was not included in the Binge On list, and is still not part of that program. However, YouTube argues that T-Mobile has placed the same data-throttling limits on its high-definition videos. What’s worse, the company argues, T-Mobile is allegedly doing so without getting customer consent.

T-Mobile has acknowledged that through the Binge On program, “almost all other video streaming is optimized for mobile.” In other words, the company is downgrading video quality even on the services that aren’t part of its free program. T-Mobile says the move allows customers to “watch three times more video” with their data plans. Only the 24 companies that have met T-Mobile’s “technical criteria” won’t use up data.

A T-Mobile spokesman pointed to a tweet from Legere on Tuesday. Oddly, the tweet, which the T-Mobile spokesman called a response, did not mention YouTube’s charges, and only touted the Binge On program.

“Our customers [love] Binge On, streaming video without hitting their data bucket and complete control to turn it on/off at will,” Legere tweeted. Indeed, T-Mobile explicitly says on its website that video-quality downgrading can be turned off at any time, allowing users to resume higher-quality access.

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

That has done little to quell unrest over the Binge On program. The Internet Association, an organization that acts on behalf of Internet companies to push public policy, issued a statement on Tuesday, saying that “T-Mobile’s new ‘streaming optimization’ program appears to involve throttling of all video traffic, across all data plans, regardless of network congestion.” Google is one of The Internet Association’s member companies.

“Reducing data charges for entire classes of applications can be legitimate and benefit consumers, so long as clear notice and choice is provided to service providers and consumers,” the organization said in its statement. “However, a reasonably designed zero-rating program does not include the throttling of traffic for services or consumers that do not participate.”

The Binge On program has also caught the Federal Communications Commission’s eye. In a letter to T-Mobile dated Dec. 16, the FCC requested more information on the program to determine whether T-Mobile is treating all services fairly.

WATCH: For more on T-Mobile’s Binge On program, check out the following Fortune video:

“As you may be aware, concerns have been expressed about the Binge On program,” the letter reads. “For example, some have argued that the technical requirements of the Binge On program may harm innovation by making certain video apps more attractive than others. Others have asserted that the reduction of video quality has harmed some users.”

The inquiry is part of a broader concern over net neutrality. While the topic has been debated for years, in February, the FCC adopted rules that require Internet Service Providers, including cellular networks, to treat all traffic fairly and not discriminate against certain services. Those rules also ban selectively throttling traffic on certain types of applications, including video.

In its letter to T-Mobile, the FCC acknowledged that T-Mobile believes “that Binge On is not a network neutrality problem,” and last month, FCC chairman Tom Wheeler told a reporter that Binge On does not violate any net neutrality rules.

“It’s clear in the Open Internet Order that we said we are pro-competition and pro-innovation,” Wheeler said. “Clearly this meets both of those criteria. It’s highly innovative and highly competitive.”

T-Mobile has been asked to respond to the FCC by Jan. 15. In its statement, The Internet Association said that it “applauds the FCC for seeking information on this practice and its potential harm on consumers and online applications and services.”

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

crew aboard artemis II
Innovationspace
‘It’s 13 minutes of things that have to go right’: Artemis II splashes down despite faulty heat shield
By Catherina GioinoApril 10, 2026
2 hours ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsFood and drink
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
5 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
5 hours ago
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
Big TechCEO salaries and executive compensation
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
By Marco Quiroz-GutierrezApril 10, 2026
7 hours ago
Kash Patel sits with his two fingers on lips
CybersecurityIran
First they went after medtech, then Kash Patel. Iranian hackers’ next target is likely ‘low-hanging fruit’ in water, energy, and tourism, experts say
By Jacqueline MunisApril 10, 2026
7 hours ago
scott bessent
CybersecurityFederal Reserve
The AI that found 27-year-old vulnerabilities no human ever caught before just forced an emergency meeting with every major Wall Street CEO
By Jake AngeloApril 10, 2026
9 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
19 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
11 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.