Games Dominate Apple TV App Store Early On

December 10, 2015, 9:48 PM UTC
Andy Sum from Hipster Whale discusses his company's game Crossy Road for the Apple TV during an Apple media event in San Francisco, California
Andy Sum from Hipster Whale discusses his company's game Crossy Road for the Apple TV during an Apple media event in San Francisco, California, September 9, 2015. Reuters/Beck Diefenbach - RTSD25
Photograph by Beck Diefenbach — Reuters

A new report from AppFigures, a company that tracks app sales, sheds light on the makeup of the new Apple TV App Store.

There’s currently 2,624 apps available for download for Apple’s newest set-top box, according to the report. That’s up from 1,000 apps in the store just a week after it began shipping to customers in late October. AppFigures estimates an average of 447 apps are added each week.

It’s an impressive number, considering the device has been available for just a little under six weeks old and a clear indicator that developers remain optimistic about the young platform. In comparison, Apple TV rival Roku has 2,500 apps (it calls them channels) in its catalog after several years.

Games make up roughly 38% of Apple TV App Store, with 1,002 different games currently available. The second biggest category is entertainment, which accounts for 17%, or 417 apps. Education is third with nearly 7%, or 175 apps.

Games and entertainment leading in app volume shouldn’t be a surprise, as the larger screen is a natural fit for both categories.

Apple lets developers choose from 20 categories when submitting an app to the App Store, although only seven categories are currently visible for users to browse. Apple typically makes categories visible only after it decides there are enough apps in in them.

Despite the disproportionate number of games, entertainment apps (think Netflix, HBO GO, etc.) account for 28 of the top 50 most downloaded apps. Only eight games are listed in the top 50 most downloaded apps.

Another data point from AppFigures showed that 39% of apps are paid, with the most popular price being 99 cents. The overwhelming majority of paid apps—85%—are priced under $2.99.

Apple (AAPL) senior vice president Eddy Cue recently spoke with BuzzFeed about the company’s aspirations for the platform. Cue confirmed the Apple TV has “over 2,000 apps” available in the App Store. He said the makeup of new Apple TV purchases are split down the middle, with half made by customers upgrading from an older Apple TV, while the other half is first-time Apple TV owners.

Speaking specifically about Apple TV and gaming, Cue said that the Apple TV is ideal for people who don’t want or need a dedicated gaming console, such as an Xbox or Playstation. Cue went on to draw parallels between gaming on iOS devices and what the company is learning about gaming on the Apple TV, aligning Apple’s product offerings with casual gamers.

But don’t expect to see casual games like Frogger-clone Crossy Road as the only ones available on Apple TV. According to Cue, “hardcore games” will come to the Apple TV as some point in the future. Cue stopped short of revealing further details or game titles.

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You can read our review of the Apple TV, and watch the Fortune video below detailing the Apple TV announcement:

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