How Yoda Got His Own Cocktail

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

Star Wars Season in Disneyland
ANAHEIM, CALIF. -- THURSDAY, NOVEMBER 12, 2015: A $3,000 life-size Yoda is on display inside the Launch Bay gift store during the media preview of Star Wars Season of The Force on November 12, 2015 in Anaheim, California.(Photo by Allen J. Schaben/Los Angeles Times via Getty Images)
Photograph by Allen J. Schaben — LA Times via Getty Images

With Walt Disney set to take a big cut of ticket sales for Star Wars: The Force Awakens, theaters showing the film are coming up with unusual ways to boost their profits.

The movie opens on Dec. 18, and theaters are partnering with Araca Group, which helps live theaters shows sell merchandise, to hawk various “Star Wars”-related items, according to Bloomberg.

Items will include hats, t-shirts, and bags—along with food and drinks. A theater chain called Studio Movie Grill will sell “Yoda-rita” cocktails with Sauza Blue Reposado tequila and “Tatooine Sunrise Mimosas,” as confirmed to Fortune. The chain, however, said photos of the Yoda-rita are not yet available.

Other drinks on the menu include the Millennium Falcon, which is made with Captain Morgan spiced rum, and the Death Star Bloody Mary, among others.

Studio Movie Grill also told Fortune it will sell cinnamon “Princess Leia Buns” and a “C3PO-Melette Pizza.”

Fortune has reached out to Disney for comment, too.

In September, Fortune estimated that Star Wars: The Force Awakens could bring in as much as $2 billion around the world.