• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipRalph Lauren

Here’s how Ralph Lauren tried to run his company honorably

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
September 30, 2015, 11:12 AM ET
Photograph by Michael O'Neill

Ralph Lauren is stepping down as CEO of his namesake retail giant after 48 years. He’ll remain the chief creative officer and executive chairman while Old Navy’s Stefan Larsson takes the helm.

“My job is to think always about the future of our company and how to move it forward,” Lauren said in a statement Tuesday. “Stefan Larsson is exceptionally talented, and he will bring our company a fresh and exciting global perspective.

Nearly 20 years ago, Fortune profiled Lauren in a cover story for the magazine.

“On a brilliantly sunny summer afternoon, the kind of day people dream about to get them through the dreary frigid winter, we’re in a Manhattan office building trying to figure out where Ralph Lauren will sit,” the piece begins. “Actually, we’re in Lauren’s small, all-white office on Madison Avenue, and with two large, lovely chairs and a big cushy couch laid out before us, the answer is far from obvious. Rather than chance some giant faux pas by claiming his favorite spot as our own, we bravely put the question to him: ‘Mr. Lauren, is there a particular place you’d like to sit?’ His response: ‘Wherever the light makes me look best.'”

The article adds: “That’s Ralph. For nearly 30 years Lauren, 57, has earned a handsome living showing Americans (men especially) how to look good, using himself as the model. And therein lies a puzzle.”

Here are four other takeaways from Fortune’s story on Lauren:

On his company going public:

Lauren himself admits an IPO is “in the realm of possibility,” but adds “I doubt if I’m going to do it. I like my privacy. I have no reason to do it unless I want to buy something else. And I sort of have everything I want.”

On family and growing up:

Lauren was born Ralph Lifshitz in the Bronx. His father was an artist who painted houses for a living; his mother raised the kids (Ralph was the youngest of four). He played stickball, dated girls, did all the normal stuff. He didn’t grow up sketching clothes, and he didn’t go to fashion school. “I don’t know, from the time I was 12 years old I looked cool,” he explains. “My father was a painter, so maybe I got some sense of color from him. I do know that whatever I had on, other kids would say, ‘Hey, where’d you get that?’ “

On his suit business:

Lauren saw that his suit business was stagnating. “I wanted something not Italian-looking, just more sophisticated.” He envisioned elegant hand-sewn garments cut from fine fabrics, then shaped closer to the body. Lauren wanted a tasteful look for someone with a well-toned body who isn’t shy about showing it off–himself, in other words.

On running his company honorably:

“I’ve tried to do things honorably in my business. I think I’ve added something to America. I don’t rip people off. I don’t downgrade children,” he says, getting in a parting dig at Calvin Klein. “I try to give people a clean, aspirational quality, with no bullshit. Where’s the negative in that?”

For more on Lauren, Fortune looked at seven Fortune 500 CEOs who founded their companies and led them the longest.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
1 day ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
23 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
23 hours ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protege facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
1 day ago
placeholder alt text
Startups & Venture
Silicon Valley legend Kleiner Perkins was written off. Then an unlikely VC showed up
By Allie GarfinkleJanuary 31, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
1 hour ago
Workplace CultureProductivity
In the age of AI, better meetings might be your company’s secret weapon
By Claire ZillmanFebruary 1, 2026
3 hours ago
SuccessCareers
Despite Airbnb CEO Brian Chesky and Steve Jobs praising micromanagers, a new survey ranks them among the most annoying coworkers
By Orianna Rosa RoyleFebruary 1, 2026
3 hours ago
harvard
CommentaryLeadership
How Trump helped Harvard: 5 ‘Crimson’ leadership lessons on standing up to bullies 
By Jeffrey Sonnenfeld, Steven Tian and Stephen HenriquesFebruary 1, 2026
4 hours ago
The founder and CEO of $1.25 billion AI identity verification platform Incode, Ricardo Amper
SuccessGen Z
CEO of $1.25 billion AI company says he hires Gen Z because they’re ‘less biased’ than older generations—too much knowledge is actually bad, he warns
By Emma BurleighFebruary 1, 2026
5 hours ago
Elon Musk sits with his hands on his knees in front of a blue "World Economic Forum" background.
Economythe future of work
Musk’s fantasy for a future where work is optional just got more real: UK minister calls for universal basic income to cushion AI-related job losses
By Sasha RogelbergFebruary 1, 2026
6 hours ago