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Ashley Madison was working on an app called ‘What’s Your Wife Worth’

August 27, 2015, 2:44 PM UTC
Homepage of Ashley Madison website displayed on iPad, in photo illustration taken in Ottawa
The homepage of the Ashley Madison website is displayed on an iPad, in this photo illustration taken in Ottawa, Canada July 21, 2015. Canada's prim capital is suddenly focused more on the state of people's affairs than the affairs of the state. One in five Ottawa residents allegedly subscribed to adulterers' website Ashley Madison, making one of the world's coldest capitals among the hottest for extra-marital hookups - and the most vulnerable to a breach of privacy after hackers targeted the site. REUTERS/Chris Wattie - RTX1L9H3
Photograph by Chris Wattie — Reuters

Among the names, addresses, and sexual fetishes of 33 million Ashley Madison users, the adultery website hack also revealed 197,000 emails from the inbox of Noel Biderman, chief executive of the site’s parent company, Avid Life Media, Daily Dot reports.

Some of these emails refer to an app that the company was developing called “What’s Your Wife Worth,” which is exactly what it sounds like. The app allows men to rate each other’s wives in terms of monetary value.

According to the emails, they were in the midst of developing the app in June 2013. Biderman gave feedback to Brian Offenheim, ALM’s vice president of creative and design, and then approved Offenheim’s mockup of the app’s registration page.

An email exchange in February 2014 suggests that the app had been abandoned. Biderman sent out an email that read, “what ever happened to our app?” A colleague responded by saying that it was “horribly developed.”

Avid Life Media, currently facing multiple lawsuits, is offering a $377,000 reward for any information that could help track down the hackers.