• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s bounce: What the analysts are saying

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
August 10, 2015, 3:15 PM ET
Chart by Stacy Jones

“Apple’s shares may have found a bottom,” wrote Sand Hill Insights’ Chuck Jones over the weekend. On Monday the stock complied. It closed at $119.72, up $4.20 (3.64%) for the day.

With the bounce came a flurry of positive analyst’s notes.

Excerpts from the ones we’ve seen:

Andrew Uerkwitz, Oppenheimer: In Defense of Apple. “Apple’s share price has declined 12.5% since its recent high of $132, following a consensus-beating F3Q15 and strong outlook into F4Q15. We believe the weakness can be attributed to fear over decelerating iPhone growth, a slowing Chinese economy, and lack of new growth drivers. We believe discounting Apple based on these concerns is unjustified and this note explains in detail why Apple’s growth potential in China, the overall smartphone market, and in other products is under-appreciated. The biggest risk to our bullish thesis, however, is a major shift in tech investor sentiment, from smartphone-centered names to internet-centered names.” Outperform. $155.

Screen Shot 2015-08-10 at 2.41.37 PM

William Power, Baird: iPhone Purchase Intent Up YOY and vs. iPhone 5S. “We view our latest iPhone survey as net positive for Apple. The percentage of customers who plan to purchase a smartphone over the next three months is down slightly YOY, but there are two key positives: 1) the percentage of respondents who plan to purchase an iPhone vs. other devices increased 600 bps YOY, and 2) 6S interest is already topping initial 5S interest. Overall, iPhone demand looks strong to us heading into the next iPhone cycle.” Outperform. $155.

Toni Sacconaghi, Bernstein: Five reasons iPhone units might grow next year. “REASON 1: There is still ample share for Apple to gain in the very high end of the smartphone market, particularly from Samsung. REASON 2: Apple executives have stated that the iPhone replacement cycle has remained relatively stable this year, and we believe we could see some acceleration in the smartphone replacement cycle in the U.S. over the next year. REASON 3: Apple continues to attract a healthy number of first-time iPhone purchasers… REASON 4: Income growth in China is a big deal… From 2012 to 2019 under most scenarios, the iPhone should become affordable to about twice as many people in China. REASON 5: Dropping iPhone 6 prices after the 6S launch could create price-elasticity. Outperform. $142.

Screen Shot 2015-08-10 at 3.46.39 PM
Aaron Rakers, Stifel: Apple Positive as China Non-Android Smartphones Increased 167% Y/Y and +92% Month-over-Month in July. “Within the data we track, we would note that Android smartphones are estimated to have accounted for approximately 86% of total July 2015 China domestic smartphone shipments, a decline from 92% in June 2015 and 94% in July 2014. This leaves total non-Android (Apple iPhone = majority?) shipments at ~5.5 million in July 2015, up 167% y/y and up 92% from the prior month. Buy. $150.

Jeffrey Kvaal, Nomura: No evidence of a massive drop in orders to suppliers. “Fears of broad order cancellations in Apple’s supply chain driven by soft China demand appear exaggerated to us. Our Taiwan Technology team, led by Anne Lee, notes that some suppliers, such as Catcher, have not seen cancellations over the past month. Bottlenecks may defer demand slightly for some vendors, but stable orders and an on-track 6S launch suggest fears will be short lived.” [Via Barrons]

 

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The eBay logo with a mobile phone in 2025. (Photo: Klaudia Radecka/NurPhoto/Getty Images)
NewslettersFortune Tech
GameStop makes an unsolicited $56 billion offer for eBay
By Andrew NuscaMay 4, 2026
27 minutes ago
Alphabet CEO Sundar Pichai in San Francisco, on Wednesday, June 4, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
PoliticsMarkets
Inside Google’s quiet internal war against its own anti-military activist employees
By Jim EdwardsMay 4, 2026
1 hour ago
Google CEO Sundar Pichai
AIGoogle
Employee revolt once forced Google to back off on military contracts. But, in the wake of a new Pentagon AI contract, their leverage appears limited
By Beatrice NolanMay 4, 2026
4 hours ago
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
AIthe future of work
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
By Marco Quiroz-GutierrezMay 4, 2026
5 hours ago
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailRetail
Meme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
11 hours ago
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
14 hours ago

Most Popular

America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
1 day ago
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
3 days ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
23 hours ago
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
23 hours ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
24 hours ago
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
By Jason MaMay 3, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.