• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Jaguar

Slinking Around with Jaguar’s Brand-New Cat

By
Jason H. Harper
Jason H. Harper
Down Arrow Button Icon
By
Jason H. Harper
Jason H. Harper
Down Arrow Button Icon
July 15, 2015, 2:34 PM ET
Video Poster

Behold the Jaguar XE. It’s an all-new car from Jaguar, a British sports sedan aimed at taking away market share from the Germans.

The bad news. You can’t have it yet. The sedan won’t be available in North America until next year, although it’s already on sale in Europe. Blame the fact that the company is waiting until the all-important all-wheel-drive model is ready, a critical selling point in the snowier parts of the States and Canada.

The good news. We had an early drive of the car in northern Spain, and it proved a compelling alternative to the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class.

Jaguar has been the lucky recipient of a huge influx of research and development dollars from its owner, Tata Motors, and the XE is a clear example of the movement to make the boutique car company more competitive. Jaguar’s sales numbers are low, and the brand dearly needs a contender in the luxury compact sedan segment.

To that, the engineers went all out. The XE is built from aluminum, its engines are fresh and capable, and the interior layout and electronic systems have been thoughtfully conceived.

We’ll get both a 340-hp, supercharged 3.0-liter V-6 engine and a 2.0-liter four-cylinder diesel variant with 180 hp. Both are easy engines to live with. The V-6 sounds great and is potent when it needs to be, and the torque-rich diesel is an ideal tool for long highway drives.

The XE has the obvious dimensions of a front-engine, rear-wheel-drive car. To my mind it isn’t quite as sensuous as it might be, with the body lines a bit too rounded and soft. It lacks the sharp angularity and brash attitude of the all-new Audi A4, or the obvious sporting intentions of the BMW 3 Series.

But that aesthetic difference may also be one of its major selling points. The exterior is less in-your-face than is the Germans’ wont, with a good measure of British reserve showing through. Some buyers don’t want to look like they’re always in a hurry, with a predatory stance and grille hunched to the pavement.

This ethos translates to the ride as well. The suspension lends a happy, cushy equanimity, sashaying over crumbling asphalt and evening out bumps. Carrying medium speed, it rolls a bit into corners. Push it beyond that, interestingly, and its relative lightness and aluminum chassis begin working for it. On a series of twisting mountain roads, I blasted through tight turns, limited far more by the tires than the agility of the suspension.

Over a long day of driving, that was our takeaway. The XE is competing with the Germans, but it doesn’t really want to be German. It’s looking for the kind of buyers who are want something else.

About the Author
By Jason H. Harper
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

NewslettersTerm Sheet
Exclusive: Flux, backed by 8VC, raises $37 million to vibe code electronics
By Allie GarfinkleFebruary 27, 2026
12 minutes ago
NewslettersFortune Tech
Salesforce’s Marc Benioff does not fear the ‘SaaS-pocalypse’
By Alexei OreskovicFebruary 27, 2026
1 hour ago
will
CommentaryAdvertising
I’m one of America’s top pollsters and I’ve got a warning for the AI companies: customers aren’t sold on ads
By Will JohnsonFebruary 27, 2026
2 hours ago
president donald trump
Personal FinanceDonald Trump
‘Trump Accounts’ can earn your kid $270,000 by age 18. Here’s how the numbers breakdown
By Jake AngeloFebruary 27, 2026
2 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Feb. 27, 2026
By Glen Luke FlanaganFebruary 27, 2026
2 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Feb. 27, 2026
By Glen Luke FlanaganFebruary 27, 2026
2 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
15 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Ex–presidential candidate Andrew Yang warns that millions of white-collar workers will lose their jobs within 18 months: ‘The AI jobpocalypse is here’
By Preston ForeFebruary 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.