• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Jaguar

Slinking Around with Jaguar’s Brand-New Cat

By
Jason H. Harper
Jason H. Harper
Down Arrow Button Icon
By
Jason H. Harper
Jason H. Harper
Down Arrow Button Icon
July 15, 2015, 2:34 PM ET

Behold the Jaguar XE. It’s an all-new car from Jaguar, a British sports sedan aimed at taking away market share from the Germans.

The bad news. You can’t have it yet. The sedan won’t be available in North America until next year, although it’s already on sale in Europe. Blame the fact that the company is waiting until the all-important all-wheel-drive model is ready, a critical selling point in the snowier parts of the States and Canada.

The good news. We had an early drive of the car in northern Spain, and it proved a compelling alternative to the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class.

Jaguar has been the lucky recipient of a huge influx of research and development dollars from its owner, Tata Motors, and the XE is a clear example of the movement to make the boutique car company more competitive. Jaguar’s sales numbers are low, and the brand dearly needs a contender in the luxury compact sedan segment.

To that, the engineers went all out. The XE is built from aluminum, its engines are fresh and capable, and the interior layout and electronic systems have been thoughtfully conceived.

We’ll get both a 340-hp, supercharged 3.0-liter V-6 engine and a 2.0-liter four-cylinder diesel variant with 180 hp. Both are easy engines to live with. The V-6 sounds great and is potent when it needs to be, and the torque-rich diesel is an ideal tool for long highway drives.

The XE has the obvious dimensions of a front-engine, rear-wheel-drive car. To my mind it isn’t quite as sensuous as it might be, with the body lines a bit too rounded and soft. It lacks the sharp angularity and brash attitude of the all-new Audi A4, or the obvious sporting intentions of the BMW 3 Series.

But that aesthetic difference may also be one of its major selling points. The exterior is less in-your-face than is the Germans’ wont, with a good measure of British reserve showing through. Some buyers don’t want to look like they’re always in a hurry, with a predatory stance and grille hunched to the pavement.

This ethos translates to the ride as well. The suspension lends a happy, cushy equanimity, sashaying over crumbling asphalt and evening out bumps. Carrying medium speed, it rolls a bit into corners. Push it beyond that, interestingly, and its relative lightness and aluminum chassis begin working for it. On a series of twisting mountain roads, I blasted through tight turns, limited far more by the tires than the agility of the suspension.

Over a long day of driving, that was our takeaway. The XE is competing with the Germans, but it doesn’t really want to be German. It’s looking for the kind of buyers who are want something else.

About the Author
By Jason H. Harper
See full bioRight Arrow Button Icon

Latest in

EconomyFederal Reserve
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shakeup
By Jason MaDecember 12, 2025
1 hour ago
Healthmeal delivery
Factor Meals Review 2025: Tester Approved
By Christina SnyderDecember 12, 2025
2 hours ago
robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
2 hours ago
Trump
PoliticsWhite House
House Democrats release new Epstein photos including Trump, Clinton, Prince Andrew
By Stephen Groves and The Associated PressDecember 12, 2025
2 hours ago
Sherrone Moore
LawMichigan
Michigan mystery revealed: Fired football coach had broken into a lover’s apartment and threatened to kill himself when their affair ended
By Ed White and The Associated PressDecember 12, 2025
2 hours ago
Orlando
LawTheme parks
32-year-old’s death on Universal roller coaster was accidental despite deep forehead gash, investigation finds
By Mike Schneider and The Associated PressDecember 12, 2025
2 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
12 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
1 day ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
1 day ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.