• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Here are 7 people who returned their Apple Watch

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 13, 2015, 3:02 PM ET
Photograph by Chris McGrath — Getty Images

Is this a trend?

After the New York Times published fashion writer Vanessa Friedman’s charming piece about “breaking up” with her Apple Watch, I searched the Web for similar stories. I found a few. Not as many as I expected.

Vanessa Friedman, New York Times. I am breaking up with my Apple Watch. The relationship was, despite all expectations, not what I needed. All the focus on San Francisco and Apple’s next big innovation this week (streaming!) made me realize it was not playing my tune. Still, I will never regret the weeks we spent together. They taught me some valuable truths about myself. Like, for example, that I do not want to be defined by a talking point on my wrist. June 10, 2015

Jay Yarrow, BusinessInsider. After just over a month with the Apple Watch, I’m ready to move on if someone wants to take it off my hands at the right price. June 4, 2015

Chris Walters, policygenius. “Do not put something that measures time onto a device that forces the user to wait.” “Do not create a device that turns itself off repeatedly while the user is trying to use it.” In my world, these two rules would be common sense even to a baby. But at Apple thinking is different, and therefore the Apple Watch is a beautifully made object that is fundamentally opposed to my design principles. And that’s why, after two weeks of wearing an Apple Watch Sport model, I’m returning it. May 25, 2015

Mark Sullivan, VentureBeat. For me the Watch already had a few strikes against it before I even put it on. I generally don’t like to wear things around my wrist. I also had reservations about adding yet another piece of tech to my life with the potential to distract me even more… In the end, I decided that the Apple Watch doesn’t quite earn its place on my wrist. While I appreciate the elegant design of both the hardware and the software, I really don’t miss the Watch when I’m not wearing it. May 15, 2015.

Colin Berkshire, TalkingPointz. I was one of the first people to get an Apple Watch. Not surprising since I have an iPhone 6 plus, use a retina MacBook Pro, and my office has a 27” iMac with a 5K display. I’m an Apple guy. So, of course, I purchased an Apple Watch. I hated it. Just absolutely hated it. Let me count the ways… I really could go on and on. I hated it. I found after a few days I was just not using it. Thank goodness for money-back policies. May 15, 2015

Ray Sharma, Toronto Globe and Mail. Before buying an Apple Watch, I had hoped it would be the device that would truly vault us into the new Internet of Things world and that it would herald a new generation of software development. But it wasn’t. May 14, 2015

Scott Kelby, Photoshop Insider. I can’t believe it has come to this, after not even two full weeks, but I either have to dump my Apple watch and go back to my Fossil watch, or I’m literally going to have to buy a 2nd Apple watch because the battery life issue is ruining the entire Apple Watch experience for me. By having a 2nd watch, I could keep one on the charger, and then each day or so swap the watches, so one would always be charged. I am not kidding. May 8, 2015

The piece that struck the deepest chord was Friedman’s. By Saturday morning it had drawn 530 comments from New York Times’ readers. Their favorite (and mine):

“A good and sensible argument. Brought to mind a line I saw recently, attributed to Ellen DeGeneres: ‘Do we have to know who’s gay and who’s straight? Can’t we just love everybody and judge them by the car they drive?’” — Mark.

For the record, I’m returning the Watch that Apple loaned me. I’m keeping the one I bought.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

John Ternus, Apple’s new CEO, inherits a rebounding China business—and some messy headaches
AsiaApple
John Ternus, Apple’s new CEO, inherits a rebounding China business—and some messy headaches
By Nicholas GordonApril 26, 2026
2 hours ago
Sergey Brin confronted Gavin Newsom at a treehouse party — then launched a political war
PoliticsElections
Sergey Brin confronted Gavin Newsom at a treehouse party — then launched a political war
By Eliyahu Kamisher, Biz Carson and BloombergApril 26, 2026
3 hours ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: ‘It won’t matter’
Future of WorkElon Musk
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: ‘It won’t matter’
By Marco Quiroz-GutierrezApril 26, 2026
5 hours ago
Why the key to American drone dominance lies with blockchain
CybersecurityDrones
Why the key to American drone dominance lies with blockchain
By Mike Horton and Adam WinnickApril 26, 2026
10 hours ago
Woman tired while looking at computer
CommentaryProductivity
AI is frying our brains — here’s what leaders need to do about It
By David Rock and Chris WellerApril 26, 2026
11 hours ago
Satya Nadella
Big TechMicrosoft
More than 90,000 tech workers have been laid off this year. But here’s why companies like Microsoft are offering voluntary buyouts instead
By Jacqueline MunisApril 26, 2026
11 hours ago

Most Popular

'You feel radicalized': A Meta AI exec watched agents beat her top workers. Now she's built a nonprofit to help Gen Z find jobs before they disappear
Future of Work
'You feel radicalized': A Meta AI exec watched agents beat her top workers. Now she's built a nonprofit to help Gen Z find jobs before they disappear
By Jake AngeloApril 26, 2026
15 hours ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
2 days ago
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
Commentary
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
By Andrea PetroneApril 25, 2026
1 day ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
3 days ago
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
Success
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
By Preston ForeApril 25, 2026
2 days ago
More than 90,000 tech workers have been laid off this year. But here’s why companies like Microsoft are offering voluntary buyouts instead
Big Tech
More than 90,000 tech workers have been laid off this year. But here’s why companies like Microsoft are offering voluntary buyouts instead
By Jacqueline MunisApril 26, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.