• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
TechBlade

This ‘Uber for helicopters’ startup just flew into a fight over noise

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
May 21, 2015, 4:21 PM ET
Business helicopter
Photograph by Henk Badenhorst—Getty Images

Some New Yorkers have a great trick to beat Memorial Day traffic: They pull up an app to summon Blade, an Uber-style helicopter service that whisks passengers to posh destinations like the Hamptons. The trip is made more pleasant thanks to sippy cups of rosé and other little perks furnished by Blade. The service is such a hit that well-heeled investors, including Google’s Eric Schmidt and IAC’s Barry Diller, just plunked down $6 million to help it grow.

But not everyone is rooting for Blade to succeed. Some New Yorkers hate the very idea of it—and not because it’s yet another tech startup aimed at the rich. Manon Gauthier, a film editor who lives in Brooklyn’s Park Slope neighborhood, described her beef.

“I don’t like helicopters at all. It seems that there are more and more of them in Park Slope. I don’t remember hearing them when I first moved here nine to 10 years ago,” Gauthier says. “With the police interventions, tourist tours and the Hamptons commuters my residential neighborhood is getting more and more noisy.”

Gauthier is hardly the only one who has grown fed up with the constant whup-whup-whup over their heads. A coalition called “Stop the Chop,” founded in 2013, is mustering pressure to bring down the helicopters.

The group’s president, Delia Von Neuschatz, says the choppers bring virtually no economic benefit to New York, while creating a major nuisance for the millions of people who live under their flight paths. She adds that Stop the Chop, which has 2000 members drawn from riverside neighborhoods like Battery Park and Brooklyn Heights, is using its newfound non-profit status to raise money and muster political and legal challenges.

Von Neuschatz also says that Blade is less of a nuisance than the sight-seeing helicopters that swarm city skies, but that the problem is already out of control. “The commuter traffic is only a fraction, but the last thing the city needs is more helicopter traffic,” she says. “Absolutely, it will exacerbate things.”

Blade did not reply to repeated request for comment. The Eastern Regional Helicopter Council, a lobby group for the industry, said in a statement that “the helicopter industry is a critical contributor to the regional economy and to our region’s emergency response infrastructure,” adding, “Our industry has dramatically improved safety and reduced noise in this air space and continues to do so.”

A fight for helipads


For Blade and other aspiring “Uber-for-helicopter” services (including Uber itself), the key to making it work is not so much access to choppers, but in finding a place for them to land.

Even in tech-obsessed San Francisco, for instance, helicopter services are virtually a no-go as a result of citizen opposition. (Last year, the city reportedly obtained its first heliport in two decades, but one that will be restricted for medical services.)

Even Uber has come up short in making its “Chopper” service fly in San Francisco. A source familiar with the company last year said that regulations had stymied its efforts, and that Uber was contemplating barge options in the Bay.

In New York, however, three heliports in lower Manhattan are wide open for business. Well, for now at least.

Opponents have lined up support from city officials and local members of Congress to terminate the contract of the company operating most of the helicopters in the city. Stop the Chop’s Von Neuschatz claims Mayor Bill De Blasio could easily ground the choppers, but won’t do so for reasons that are “incomprehensible.” A spokesman for De Blasio’s office said he would look into the matter but failed to offer a formal comment.

The bottom line for now, then, is that Blade’s New York customers can probably sip their rosé in peace for the time being. But if the company wants to expand to other major urban areas, it will likely face a heliport-by-heliport battle.

If you’re curious, here’s a screenshot from Blade’s app which shows a one-way fare from lower Manhattan to the Hamptons (approx 106 miles) for $3,150; as the app suggests, you can save money if you are willing to share your ride with others.

image

Correction, September 15, 2015: An earlier version of this article misstated the amount of funding that Blade raised in a recent round. It is $6 million.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

unicorn and gold coins for start up or business concept 3d rendering
Big TechAnthropic
What’s rarer than a unicorn? Anthropic didn’t just join the Series H club, it almost became the first $1 trillion private company ever
By Eva RoytburgMay 28, 2026
3 hours ago
A huge pile of multicolored poker chips.
AIEye on AI
Tokenmaxxing is over. That’s because it never measured what really counts to see ROI from AI
By Jeremy KahnMay 28, 2026
3 hours ago
A barista wearing a green apron stands behind the bar and pours a drink into a cup
RetailStarbucks
Starbucks quietly retired its AI agent just months after deployment after it miscounted coffee shop inventories and slowed down baristas
By Sasha RogelbergMay 28, 2026
4 hours ago
Marc Benioff, chief executive officer of Salesforce
SuccessJobs
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
8 hours ago
Costco CEO Ron Vachris says tech is ‘elevating’ workers,’ not replacing them—as IBM and Delta bosses make the same bet on humans
Successthe future of work
Costco CEO Ron Vachris says tech is ‘elevating’ workers,’ not replacing them—as IBM and Delta bosses make the same bet on humans
By Preston ForeMay 28, 2026
8 hours ago
Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging
C-Suitechief executive officer (CEO)
Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging
By Claire ZillmanMay 28, 2026
8 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
7 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
1 day ago
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
2 days ago
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
North America
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
By Jocelyn Gecker and The Associated PressMay 26, 2026
2 days ago
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
Economy
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
By Tristan BoveMay 27, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.