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Porsche

Why Porsche believes the future is electric

By
Jason H. Harper
Jason H. Harper
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By
Jason H. Harper
Jason H. Harper
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March 26, 2015, 12:29 PM ET

Porsche has never been afraid of innovation — particularly when it comes to matters of speed and handling. But hybrid technology is not the first thing that comes to mind when you think of the Stuttgart-based company. Aren’t hybrids boring by design?

Not so, said Detlev von Platen, president and CEO of Porsche Cars North America. Von Platen recently took me on a spin around San Diego in a brand new hybrid model, the Cayenne S E-Hybrid. “It’s still a Porsche and a lot of fun,” he said, launching the large SUV through a newly turned green light. “Feel all that torque? That’s because of the electric motor.”

We’ve driven the brand’s 918 flagship, a gas-electric hybrid supercar, which starts at $845,000 and achieves 60 miles per hour in 2.5 seconds. It is incredible. When it comes to an already heavy SUV, however, I had my doubts. A Cayenne already weighs more than 4,600 pounds, and adding a 280-pound lithium-ion battery pack doesn’t make it handle any more lithely.

The latest powertrain, however, combines a 3.0-liter, supercharged V6 and a synchronous electric motor. Together they can deliver up to 416 horsepower and 0 to 60 of 5.4 seconds.

Porsche claims that the Cayenne is the first plug-in hybrid SUV in the “premium” segment, and it can run short distances on electric power alone. Indeed, the EPA estimates that the E-Hybrid has a 14-mile EV range, which means some urban commuters would only need to fill up once in a while. The EPA gives it a rating of 47 MPGe (calculating both battery power and gas usage) and 22 mpg on gasoline alone.

Pricing starts at $74,600, only slightly more than the Cayenne S model, and a huge savings over the $113,600 Cayenne Turbo.

“This is the future,” Von Platen insisted. “Some customers don’t believe it until they get behind the wheel. Then they change their minds.”

About the Author
By Jason H. Harper
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