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TechThe Dress

These are the worst #TheDress tweets from your favorite brands

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
February 27, 2015, 1:20 PM ET
Britain Dress of Many Colours
The two-tone dress, left, alongside an ivory and black version, made by Roman Originals, that has sparked a global debate on Twitter over what colour it is on display in Birmingham, England Friday, Feb. 27, 2015. It's the dress that's beating the Internet black and blue. Or should that be gold and white? Friends and co-workers worldwide are debating the true hues of a royal blue dress with black lace that, to many an eye, transforms in one photograph into gold and white. (AP Photo/PA. Joe Giddens) UNITED KINGDOM OUT: NO SALES: NO ARCHIVE:Photograph by Joe Giddens — AP

Brands just can’t resist Twitter trends — especially ones as weird and pervasive as #TheDress. (If you somehow missed it, pretty much everyone on the Internet has been trying to figure out what color this dress is.) Here are 10 companies that decided to weigh in, for better or for worse:

Doesn't matter if it’s blue/black or white/gold, they still taste delicious. #thedresspic.twitter.com/Oq8srrAKnd

— Dunkin' (@dunkindonuts) February 27, 2015

idk what color that dress is but pancakes are definitely gold and butter is definitely white

— IHOP (@IHOP) February 27, 2015

There is no debating the color of this! pic.twitter.com/TihAau2GRn

— LIRR (@LIRR) February 27, 2015

#Dressgate#Thedresshttps://t.co/al4tTOymBFpic.twitter.com/awCF4z1CNd

— ACLU (@ACLU) February 27, 2015

Still don't know what color #thedress is? See for yourself. #whiteandgold or #blackandblue? http://t.co/KkDAMxKr6tpic.twitter.com/qEMq0DLYj4

— eBay (@eBay) February 27, 2015

https://twitter.com/Ford/status/571358041825796096

#TheDress is the greatest troll in the history of trolling

— adult swim (@adultswim) February 27, 2015

It’s black. End of discussion. #ElevationEdition#TheDresspic.twitter.com/LbY2S5iN59

— GMC (@GMC) February 27, 2015

Apparently we don’t all see colours in the same way. Luckily that doesn’t matter with the Nissan Juke. #TheDresspic.twitter.com/jPTbdkf5dW

— Nissan (@NissanUSA) February 27, 2015

#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress#dressgatepic.twitter.com/5oj3ZTqOWk

— LEGO (@LEGO_Group) February 27, 2015

About the Author
By Ben Geier
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