The Broadsheet: October 6th

Greetings from Laguna Niguel, Broadsheet readers. For the next three days, the Broadsheet will be coming to you from Fortune’s Most Powerful Women Summit. This year’s theme is “The New Connected Leadership,” and we’ll hear from speakers as diverse as General Motors CEO Mary Barra, actress-entrepreneur Gwyneth Paltrow and tennis legend Billie Jean King. Starting Tuesday morning, you can watch the conference live on Fortune’s newly-launched Most Powerful Women channel. Also, follow us on Twitter and Instagram for a backstage look at the Summit. For now, here are today’s top stories:

EVERYONE'S TALKING

HP plans big split. The Silicon Valley company this morning announced plans to separate its enterprise hardware and services business from its PC and printer business. HP CEO Meg Whitman will lead the enterprise company, and serve as chairman of the PC and printer company. Tune into Fortune.com tonight at 11:50 p.m. EST/8:50 p.m. PST to see Whitman interviewed on stage at the MPW Summit by Fortune's Pattie Sellers. Fortune

ALSO IN THE HEADLINES

 Brazil prepares to pick a president. On Sunday, Brazilian president Dilma Rousseff won the first round of votes with 41.4%. Rousseff now will face Aécio Neves of the pro-business Social Democratic party, who secured second place with 33.7% of the vote. While only 59.5% of women in the country work and 9.6% of the seats in Brazil’s Congress are held by women, research says Brazilians prefer female candidates. Many voters think women can better address economic and corruption problems in the country, a source told Fortune.  The Guardian

 Yahoo to invest in Snapchat. The tech giant is putting a small portion of its Alibaba sell-off cash (some say around $20 million) into messaging startup Snapchat. With a $10 billion valuation, Snapchat represents another somewhat-risky bet for CEO Marissa Mayer. The company has yet to figure out how to turn its addictive disappearing picture and video app into a business that generates revenue. WSJ 

Gwyneth Paltrow hires ex-Martha Stewart chief. The actress revealed this morning that she will hire Lisa Gersh to be the CEO of her digital content startup, Goop. Gersh, who left her post as CEO of Martha Stewart Living Omnimedia last year after just six months on the job, has ambitious plans to expand Goop in various lifestyle segments and build ad and e-commerce revenue. Go to Fortune.com on Tuesday at 7 p.m. EST/4 p.m PST to see Paltrow talk about Goop and her new CEO hire at the MPW Summit.  Fortune 

 Secretary Pritzker's emotional ties to Ukraine. Penny Pritzker, whose family fortune traces back to Kiev, reminded the country's citizens during a visit last week that no amount of aid—including a $1 billion loan guarantee package from the U.S. – will really help Ukraine's economy if the country can't clamp down on corruption.  Fortune 

 Microsoft narrows gender gap... slightly. Women make up 29% of Microsoft’s global workforce, up from 24% a year ago, Microsoft said on Friday. “We can all agree that much work remains to be done to increase the diversity of our company and the tech industry," says Lisa Brummel, Microsoft’s executive vice president of human resources. Fortune  

BROADVIEW

Fortune's 55 Most Influential Women on Twitter

Since 1998, Fortune has produced an annual list on The Most Powerful Women in Business. But what started 16 years ago as a ranking has transformed into a multimedia brand including live conferences, this daily newsletter and an online channel. As the franchise grows and expands, the Fortune Most Powerful Women team is constantly looking for inspiration and news from the world's top female talent. Like many others, our go-to place for that info is often Twitter.

We've compiled 55 of our favorite women to follow on Twitter who actively champion gender diversity and leadership, both professionally and on social media.

Click over to Fortune.com to see the full list, or click here to subscribe to it on Twitter. 

IN CASE YOU MISSED IT

CEO of GoDaddy: Why women are so turned off by tech. One of Blake Irving's first acts as CEO was to stop the Internet domain company's "objectifying and over-sexualized" commercials. He thinks education in math and sciences is one root of the shortage of women working in tech, but the industry’s macho culture also must change. Fortune 

  Did Julia Pierson get pushed off the glass cliff? She is the first woman to run the Secret Service in its 149-year-history, but Maureen Dowd argues that Pierson lost her job fair and square. "It’s no blot on the copybook of women. She withheld crucial information and helped paper over fiascos at an agency where mismanagement and denial put the president’s life (and his family’s lives) in jeopardy." NYTimes  

 Author of The News Sorority says we missed the point. Sheila Weller's new book about Katie Couric, Diane Sawyer and Christiane Amanpour has grabbed headlines because of her juicy reporting on the competitive relationship between the three women. "It’s easy to say that that’s the kind of stuff that gets picked up, but there are a lot of things in the book about men acting pretty competitively. I think that’s what’s interesting about writing about women. Their lives are so layered."   NYTimes  

ON MY RADAR

35 women under 35 who are changing the tech industry Glamour 

Three women pass Marine Corps endurance test  WaPo 

Is Michele Obama's last name a liability for Democrats?  NYTimes 

Designer Rebekka Bay on reinventing Gap  The Guardian 

The woman who gives away the Rockefeller fortune Businessweek

Rated S for sexism: How to fix misogynistic games  Re/Code

QUOTE

As president or CEO of a company, you are in this privileged position where you get the accolades for the successes of the organization, and you get to make decisions and people have to listen to you. My philosophy is that leaders should always remember that it’s not because of them that things are successful.Deborah Bial, president of the Posse Foundation, which recruits and trains students from public high schools to help them succeed in college.