• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

3

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

3

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Microsoft

Microsoft in talks to buy Minecraft developer Mojang

By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
September 10, 2014, 6:06 AM ET
Video Poster
Add Fortune on Google for similar content.
“Markus Persson ‏@notch 18 Dec 2012

Anyway, my price is two billion dollars. Give me two billion dollars, and I’ll endorse your crap.”

Thus spake the founder of Mojang, the company that developed video game sensation Minecraft to Microsoft Corp. (MSFT) less than two years ago, according to his Twitter feed.

Fast-forward to today, and the dream (or, depending on your point of view, nightmare) is coming true, according to the Wall Street Journal and Bloomberg: Microsoft is in talks to Mojang for as much as $2 billion (WSJ) or even more (Bloomberg).

The deal would be the biggest to date under the leadership of chief executive Satya Nadella, who told Fortune’s Brainstorm Tech conference in July that he didn’t really see entertainment (in the shape of the Xbox) as a core business for the company.

The logic, according to the reports, is that Microsoft would be able to swell the already formidable ranks of Minecraft players by virtue of its position in computer and console market, and increase revenue from licensing for merchandise and other spin-offs.

At the same time, a foreign acquisition will be a tax-efficient use of the mountain of cash that the Redmond-based giant has accumulated from its overseas sales (thankfully, there’s no talk of relocating the company’s base to Stockholm for tax purposes).

For those who have never played it, or who have no social interaction with teenagers, Minecraft is an intensely addictive game with quirky, faux retro pixilated graphics, in which players try to survive in virtual worlds populated by monsters, zombies and various other challenges.

In the four years since Persson launched it, it’s sold over 50 million copies, and it’s consistently in the top-five paid apps in Apple Inc and Google Inc’s app stores.

Persson has made a point in the past of refusing outside investment and rebuffing approaches from bigger companies, in a spiky way that has been a big hit with the game’s mainly young fan base. He’s been routinely rude about big tech companies such as Facebook (“creeps me out”) and Electronic Arts “bunch of cynical b*st*rds”), and championed free-spirited indie game developers like himself.

However, there had already been hints that his relationship with Microsoft was warmer than with others.

“Hey, Microsoft! You might be a big and scary American company that likes secrets and meetings and such, but I love working with you! <3” was another tweet from 2012.
News of the deal has predictably prompted dismay from those who bought into Persson’s anti-establishment persona.
Social media Wednesday gave a lot of space to the fear that a new owner would start charging for in-app add-ons, a form of revenue-generation that Mojang has conspicuously avoided.
“Sorry, to use the diamond pickaxe, you have to pay 99ct per month. Thanks, your #microsoft Team.” #minecraft #sellout” was one typical Tweet.
Last month, Mojang cracked down on users who were trying to get round its ban on monetizing add-ons–a move that in retrospect looks like an effort, among other things, to ensure copyright integrity for a future buyer.
Mojang has only one other game in production, called Scrolls.

 

About the Author
By Geoffrey Smith
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Alex Karp gestures
SuccessWealth
With a $15 billion net worth, Palantir CEO Alex Karp predicts he will get 20x richer from AI—but that middle-class workers will get just modest raises
By Preston ForeJuly 17, 2026
10 minutes ago
Should you pay for mortgage points? A guide to saving on your interest rate
Personal Financemortgages
Should you pay for mortgage points? A guide to saving on your interest rate
By Joseph HostetlerJuly 17, 2026
28 minutes ago
Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsJuly 17, 2026
32 minutes ago
cc
Arts & EntertainmentWNBA
Adam Silver: It’s ‘incredibly unfair’ Caitlin Clark has become a ‘political football’
By The Associated PressJuly 17, 2026
32 minutes ago
trump
PoliticsWhite House
White House insists it has ‘extremely strict ethical guidelines’ as teleprompter op goes on unpaid leave over $100,000 insider trading allegations
By Bill Barrow and The Associated PressJuly 17, 2026
38 minutes ago
t
BankingSocial Media
Trump is selling millisecond access to his Truth Social blasts — and traders are already lining up
By Bernard Condon and The Associated PressJuly 17, 2026
1 hour ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
2 days ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
8 hours ago
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Big Tech
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
By Mia OsmonbekovJuly 16, 2026
20 hours ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
2 days ago
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
Success
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.