• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple & Foxconn take a radio reporter on an iPad factory tour

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 8, 2012, 8:13 AM ET

The re-burnishing of Apple’s corporate image continues



Photo: Rob Schmitz/Marketplace

Rob Schmitz gets his reward this week.

The China correspondent for American Public Media’s Marketplace — whose reporting exposed the lies in Mike Daisey’s
The Agony and the Ecstasy of Steve Jobs
and who joined Ira Glass last month in Daisey’s public humiliation on This American Life — was given an exclusive tour inside an iPad factory, courtesy of Foxconn and Apple (AAPL) public relations.

He’s the first public media reporter — and only the second journalist after ABC’s Bill Weir — to gain access to a Foxconn factory floor.

Schmitz’ radio reports can be heard starting Monday, April 9, on your local public radio station (or on Marketplace’s special page on the Apple Economy.)

Meanwhile, Schmitz has been writing about the tour on his reporter’s notebook blog, and Marketplace has posted a couple of teasers: A 3:30-minute radio interview and a 20-second YouTube clip of iPads with their innards exposed. (see below)

Apple will be pleased that Schmitz describes Foxconn’s factory city as having the feel of a college campus — with “dorm buildings and basketball courts and swimming pools and things like that” — and that he contradicts a New York Times correspondent’s claim that workers spend spend long hours each day either standing or perched uncomfortably on stools. At this factory, at least, everybody sits on stools that have backs.

But Schmitz also airs some of the workers many complaints — that the work of assembling iPads by hand is repetitive and mind-numbing, that favoritism among the supervisors is rampant, that they have been forced to work when they are sick, that they’re sometimes not allowed to bill for overtime.

Most damning: That the raises they were promised in March — and which were widely publicized in U.S. media — still haven’t been paid.

Below: Schmitz’ YouTube video.

http://youtu.be/DUf5v2Q7BKQ

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
1 hour ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
5 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
5 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
5 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
5 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
6 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.