Keeping it all in the Google ad family…
Today, Google (GOOG) is sending some of its Admob mobile app developers some good news. The search giant will start placing Adsense ads inside of apps that use Google’s Admob advertising. That means fill rate will skyrocket toward 100% and developers will get paid much more, across the board.
The move may also pull some of Apple’s (AAPL) iAds user-developers away, especially those who have been complaining of low fill rates.
On the publisher side, it means that buyers can now bid for ads in games and apps just like they currently do on websites, guaranteeing increased exposure across more platforms.
Apps just became an extension of the web as far as Google’s advertising goes.
Reproduction of the Google email, below:
