Fortune Article

Keeping it all in the Google ad family…

Today, Google (GOOG) is sending some of its Admob mobile app developers some good news. The search giant will start placing Adsense ads inside of apps that use Google’s Admob advertising. That means fill rate will skyrocket toward 100% and developers will get paid much more, across the board.

The move may also pull some of Apple’s (AAPL) iAds user-developers away, especially those who have been complaining of low fill rates.

On the publisher side, it means that buyers can now bid for ads in games and apps just like they currently do on websites, guaranteeing increased exposure across more platforms.

Apps just became an extension of the web as far as Google’s advertising goes.

Reproduction of the Google email, below:

March 2011

Dear Publisher,

Over the coming weeks, a limited number of AdMob publishers will be given the opportunity to show Google AdSense ads in their applications. This new feature will help improve the fill rate of your mobile application. If an AdMob ad is not available, then we will attempt to fill your ad request with an ad from the Google network.

If you want to receive these Google AdSense ads, no action is required; this program has been turned on automatically for you and Google AdSense ads will begin showing 7 days from the date of this mailing. By participating you agree that you will comply with the Google Ad Sense Online Standard Terms and Conditions for purposes of this program.

All revenue and performance statistics from Google AdSense ads will be merged with AdMob ads in the Sites & Apps reporting section of your account. Payment for Google AdSense ads will also be consolidated and issued as part of the AdMob payment process. Please note, daily reporting for Google AdSense ads may be delayed up to 48 hours.

If you do not want to show Google AdSense ads in your application, you must take action within 7 days to opt out. Login to your AdMob account, go the “Manage Settings” section for your app, click on App Settings then select “Do not use Google AdSense”.

We believe this product enhancement will benefit our publishers by driving higher monetization rates. We appreciate your business and look forward to working with you in the future.

Best regards,Product Manager

Google’s Admob turns to Adsense