• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

iPhone users have more sex partners

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
August 11, 2010, 6:57 AM ET
Google source logo
Add Fortune on Google for similar content.

BlackBerry not so many, and Android even fewer, according to an online dating service



Click to enlarge. Source: OKTrends

File this under a phenomenon desperately seeking an explanation.

According to data collected by the online dating service OKCupid, people who carry Apple (AAPL) iPhones have more sex partners by age 30 than owners of Research in Motion (RIMM) BlackBerries or Google (GOOG) Android phones.

Women with iPhones had the most partners of all — an average of 12.3 by age 30, compared with 10 partners for iPhone-wielding men. Men with Android phones have the fewest sex partners — 6 by age 30.

The findings come from an OKTrends report issued Tuesday whose main focus is what kinds of photographs are most likely to get you a date (answer: shallow depth of field shot without flash in late afternoon with a digital SLR). The sex-partner portion is presumably based on answers given by OKCupid users when they sign up.

The dating service has 3.5 million active members, but only 9,785 used smartphones to shoot their profiles. According to OKTrend’s Christian Rudder, that’s enough to show that the smartphone-brand-sex-partner pattern is not just a matter of older, more experienced people choosing one phone over another. Rudder explains:

“We found this data as part of our general camera-efficacy analysis: we crossed all kinds of user behaviors with the camera models and found we had data on the number of sexual partners for 9,785 people with smart phones. We dropped what we found into Excel, and voila.”

Below: the plot by age.



Source: OKTrends

Having more sex partners, however, does not mean you are having more sex. Quite the contrary. Studies considerably more scientific than this one have consistently shown that married couples have more sex — and better sex — than singles. See for example here and here.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.