• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament

2

Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium

3

'The first time ever in my career': Senior Citi executive on why the ultrawealthy want to diversify away from America

1

The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament

2

Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium

3

'The first time ever in my career': Senior Citi executive on why the ultrawealthy want to diversify away from America

Dan Lyons: I’m sorry I’m not as funny as Fake Steve Jobs

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 19, 2008, 12:34 PM ET
Add Fortune on Google for similar content.

Dan Lyons the former Forbes editor whose brilliant Web parodies of Apple’s CEO entertained tech enthusiasts for two years, publicly apologized Friday to those who complain that he’s not funny since he stopped writing as his alter ego, the Fake Steve Jobs.

“I really miss him,” said Lyons, speaking in New York City at the Web 2.0 Expo, a tech conference sponsored by O’Reilly Media, Inc.

Lyons stopped contributing to his popular blog, The Secret Diary of Steve Jobs, in July. He now writes a column for Newsweek and a blog called Real Dan.

According to Lyons, neither has been particularly well-received.

“I get these e-mails all the time: ‘I don’t understand how Fake Steve can be so good and you can be so bad. Your blog sucks, dude.'”

“I apologize,” Lyons told the audience. “I really am much less interesting than Fake Steve as a writer.”

Lyons says he had intended to bring The Secret Diary to Newsweek, but lost heart after Apple’s (AAPL) World Wide Developers Conference in June, when it was apparent to all who saw him that the real Steve Jobs had lost a lot of weight. (Jobs had a malignant tumor removed from his pancreas in 2004 and has been having lingering digestive difficulties as a result of the surgery, according to friends. See here.)

“I woke up one morning and I kind of lost heart,” said Lyons. “I said man, I just can’t keep doing this joke.”

But Lyons was heartened by Jobs’ appearance at Apple’s “Let’s Rock” event earlier this month. “He’s looking better now. Maybe we’ll revive it.”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

DOJ investigating allegations against UAW President Shawn Fain
LawDepartment of Justice
DOJ investigating allegations against UAW President Shawn Fain
By David Welch and BloombergJuly 12, 2026
2 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal FinanceRetirement
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
2 hours ago
Russia’s economy is an ‘illusion’ built on debt, and a banking crisis is ready to explode, intel report says, while the Kremlin may seize pensions
BankingRussia
Russia’s economy is an ‘illusion’ built on debt, and a banking crisis is ready to explode, intel report says, while the Kremlin may seize pensions
By Jason MaJuly 12, 2026
2 hours ago
The ‘facade’ of the U.S.-Iran ceasefire crumbles after after largest round of fighting in months — ‘an undeclared naval war can escalate’
Middle EastIran
The ‘facade’ of the U.S.-Iran ceasefire crumbles after after largest round of fighting in months — ‘an undeclared naval war can escalate’
By Jason MaJuly 12, 2026
5 hours ago
Graham death sets up succession drama in South Carolina
PoliticsU.S. Senate
Graham death sets up succession drama in South Carolina
By Erik Wasson and BloombergJuly 12, 2026
7 hours ago
World Cup bets on prediction markets may get tax edge over gambling
Lawgambling
World Cup bets on prediction markets may get tax edge over gambling
By Caitlin Reilly and BloombergJuly 12, 2026
7 hours ago

Most Popular

The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
Middle East
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
By Jason MaJuly 11, 2026
22 hours ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
2 days ago
'The first time ever in my career': Senior Citi executive on why the ultrawealthy want to diversify away from America
Banking
'The first time ever in my career': Senior Citi executive on why the ultrawealthy want to diversify away from America
By Nick LichtenbergJuly 11, 2026
1 day ago
A Trump Account could make your kid a millionaire by 45—but financial experts say the app's projections come with a catch
Personal Finance
A Trump Account could make your kid a millionaire by 45—but financial experts say the app's projections come with a catch
By Sydney LakeJuly 12, 2026
11 hours ago
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
10 hours ago
Global oil demand is falling, and crude prices are down. But here's why gasoline, diesel and other refined products are still costly
Energy
Global oil demand is falling, and crude prices are down. But here's why gasoline, diesel and other refined products are still costly
By Cathy Bussewitz and The Associated PressJuly 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.