• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
HealthAlcohol

More Americans than ever—especially young adults—say drinking alcohol is unhealthy

Beth Greenfield
By
Beth Greenfield
Beth Greenfield
Senior Reporter, Fortune Well
Down Arrow Button Icon
Beth Greenfield
By
Beth Greenfield
Beth Greenfield
Senior Reporter, Fortune Well
Down Arrow Button Icon
August 20, 2024, 4:47 PM ET
Close-up of hands pouring a martini out of a cocktail shaker
Young adults lead the way in Americans believing that booze is unhealthy.Getty Images
Add Fortune on Google for similar content.

Is hitting the bottle a detriment to one’s health? More Americans than ever think so, with 45% agreeing that it’s unhealthy to drink one or two alcoholic beverages a day—and with young adults more likely than middle-aged or older adults to take this position, according to the results of a new Gallup survey.

The high percentage of people who think drinking is bad for one’s health marks a six-point increase over last year and a 17-point increase since 2018, when Gallup last posed the question.

That young people are leading the way with this mindset tracks with both Gallup’s recent findings and that of others regarding the drinking habits of millennials and Gen Z, whose alcohol consumption has dropped significantly in recent years. 

A study published in May, for example, found that binge drinking was declining among adolescents and early young adults. And between 2002 and 2021, according to the National Institute on Alcohol Abuse and Alcoholism, prevalence of alcohol use in the past 30 days among 16- and 17-year-olds dropped by 58%; among 14- and 15-year-olds, it fell 69%.

More findings about alcohol behaviors and beliefs

About six in 10 U.S. adults, or 58%, say they occasionally drink, slightly below the historical trend of 63% in Gallup polls since 1939. Those who do drink report, on average, that they had four drinks in the past week, an average that’s held since 1996.

But only 16% of those who do drink say they sometimes overindulge—the fifth consecutive time this percentage has been below 20%.

Gallup also found that almost nine in 10 U.S. adults say alcohol use is “very” (33%) or “somewhat” (53%) harmful to those who drink it—both up three points in a year. Only 8% say alcohol is “not too harmful,” and 2% think it is “not at all harmful,” while those who drink (21%) are less likely than nondrinkers (51%) to say alcohol is very harmful. (On the whole, though, according to separate new findings from Gallup, Americans view cigarettes, chewing tobacco, and e-cigarettes as significantly more harmful than alcohol.)

Attitudes toward booze vary by generation, with 65% of young adults 18 to 34 saying it’s unhealthy and only 37% of adults 35 to 54 and 39% of adults 55 and older in agreement.

Gallup notes that “while it is not a new phenomenon that younger people are more likely than those in older age groups to view alcohol as unhealthy, the latest gaps in perceptions are the largest recorded” ever by the polling company.

Why are young people turning against alcohol?

Theories about the shift abound, with Nielsen IQ noting earlier this year that Gen Z folks of legal drinking age “embrace better-for-you products like low alcohol, no alcohol, and hard kombucha,” and that the most preferred alcoholic product (by 34% of those surveyed) is hard seltzer, which typically has a lower alcohol content and less sugar and calories than many other alcoholic drinks. 

That’s likely because, the report noted, Gen Z has a tendency to be more “healthy conscious and focused, likely contributing to the increasing number of nonalcoholic product seekers. Alcohol-free beverages are a good solution to avoiding social pressure or the feeling of being left out.”

Other theories about why young adults are drinking less include an awareness of mental health and its connection with alcohol use and abuse. 

“There’s now more data and more awareness about the harms of alcohol on health, and the Gen Z population seems to be more focused on health, which is great,” Dr. Akhil Anand, an addiction psychiatrist, recently said on Cleveland Clinic’s Health Essentials podcast. 

He also surmised that Gen Z dislikes the weight gain and the hangovers that come with imbibing—not to mention that they may prefer other substances, particularly cannabis. 

“Another theory, it’s a very simple one, is the American demographic population is changing, the race population is changing. So there are more mixed ethnicities and an increase in Black and Hispanic population, which tend to drink less than the white population,” Anand added. “So that’s another reason why the numbers are decreasing in the Gen Z population. There’s a lot of theories. It’s probably a combination of everything.”

More on alcohol and your health:

  • Global cancer rates are expected to rise 77% by 2050, the WHO warns. From aging to alcohol, here’s why
  • Alcohol and drug use linked to over 3 million annual deaths worldwide
  • Alcohol-fueled hospital visits are spiking among middle-aged women, study says
The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Beth Greenfield
By Beth GreenfieldSenior Reporter, Fortune Well

Beth Greenfield is a New York City-based health and wellness reporter on the Fortune Well team covering life, health, nutrition, fitness, family, and mind.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
HealthBrainstorm Tech
‘Cop on your wrist’: Wearables offer tons of data, but people are still going to sleep to Netflix and TikTok
By Amanda GerutJune 29, 2026
6 hours ago
usa
EnvironmentHeat
Long and dangerous heat wave to roast America from Dallas to New York through July 4th holiday
By Marc Levy and The Associated PressJune 29, 2026
9 hours ago
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
EuropeWeather and forecasting
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
By Kirsten Grieshaber, John Leicester and The Associated PressJune 28, 2026
1 day ago
Peter Rahal speaks on stage in front of a black and purple background.
RetailFood and drink
David Protein CEO says ‘diet trends are over’ because of GLP-1s: ‘What’s next is really hard to predict’
By Sasha RogelbergJune 28, 2026
1 day ago
What 3 million Americans quitting Obamacare shows: Republicans couldn’t repeal it, so they made it unaffordable
HealthHealth Insurance
What 3 million Americans quitting Obamacare shows: Republicans couldn’t repeal it, so they made it unaffordable
By Ali Swenson and The Associated PressJune 27, 2026
2 days ago
g
EuropeGermany
It’s so hot in Germany the Autobahn literally burst open at the seams and had to be closed down
By Kirsten Grieshaber, Sylvia Hui, John Leicester and The Associated PressJune 27, 2026
2 days ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
7 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
3 days ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
2 days ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
1 day ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.