The Creative Edge

Growth is entering a new era—driven not only by innovation and efficiency, but by the creative thinking and marketing leadership that shape brands, cultures, and customer loyalty. In The Creative Edge, Fortune examines how Europe’s leading companies are turning creativity, storytelling, and marketing into strategic advantage. Start by diving into one of the most challenging topics facing leaders today and learn why WPP’s Rob Reilly says human creativity is under fire—and more essential than ever.

Building a Brand in the Agentic Age

As AI agents reshape commerce and consumer decision-making, brands are rebuilding from the ground up—rethinking creativity, data, identity, and purpose to stay visible and relevant in the agentic age.