• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button IconBuilding a Brand in the Agentic Age

Building a Brand in the Agentic Age

As AI agents reshape commerce and consumer decision-making, brands are rebuilding from the ground up—rethinking creativity, data, identity, and purpose to stay visible and relevant in the agentic age.
Nestlé KitKat Original chocolate bars
Retail
How Nestlé turned a chocolate heist into a masterclass in brand building 
By Sam BirchallJuly 20, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
frank
Commentary
Visa CMO: AI agents are your new customers — here’s how to sell to them
By Frank Cooper IIIApril 22, 2026
When AI sells to AI, brands win on data and identity 
Future of Work
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Why Europe can lead in trusted, industrialized AI
Europe
Why Europe can lead in trusted, industrialized AI
By Dave McCannMarch 2, 2026
1
  • 1
1
Most Popular
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our healthplaceholder alt text
By Catherina GioinoAugust 2, 2026
AI
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutalplaceholder alt text
By Holly Van Leuven and Morning BrewAugust 3, 2026
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' insteadplaceholder alt text
By Catherina GioinoAugust 4, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.