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Right Arrow Button IconBuilding a Brand in the Agentic Age

Building a Brand in the Agentic Age

As AI agents reshape commerce and consumer decision-making, brands are rebuilding from the ground up—rethinking creativity, data, identity, and purpose to stay visible and relevant in the agentic age.
Nestlé KitKat Original chocolate bars
Retail
How Nestlé turned a chocolate heist into a masterclass in brand building 
By Sam BirchallJuly 20, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
frank
Commentary
Visa CMO: AI agents are your new customers — here’s how to sell to them
By Frank Cooper IIIApril 22, 2026
When AI sells to AI, brands win on data and identity 
Future of Work
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Why Europe can lead in trusted, industrialized AI
Europe
Why Europe can lead in trusted, industrialized AI
By Dave McCannMarch 2, 2026
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Most Popular
Success
Despite a $45 million net worth, Big Bang Theory star Kunal Nayyar still works tough, 16-hour days—he repeats this mantra when he's overwhelmedplaceholder alt text
By Orianna Rosa RoyleAugust 24, 2026
Economy
The Treasury's recent moves in the bond and currency markets add up to 'soft-form financial repression' to lower debt costs, economist warnsplaceholder alt text
By Jason MaAugust 23, 2026
Economy
Venezuela abandoning the bolivar and adopting the U.S. dollar would be the biggest currency switch since the advent of the euro, Hanke saysplaceholder alt text
By Jason Ma and Shawn TullyAugust 22, 2026
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