WNBA

Paige Bueckers runs on the basketball court. She is wearing a white jersey with "WINGS" across the front.
North America

Thanks to the NIL boom and emerging leagues, WNBA athletes don’t need to go overseas to ‘stay alive,’ league star Paige Bueckers says

By
September 10, 2025
Paige Bueckers holds a blue and white basketball on her shoulder that reads, "Intuit for education."
Success

From borrowing her mom’s credit card to a $1.5 million net worth, WNBA star Paige Bueckers wasn’t prepared for ‘super fast’ NIL financial jump

By
September 9, 2025
The inappropriate behavior of some fans at WNBA games isn’t a joke—and women’s sports won’t be a punchline anymore
Newsletters

The inappropriate behavior of some fans at WNBA games isn’t a joke—and women’s sports won’t be a punchline anymore

By
August 12, 2025
Caitlin Clark
Success

Caitlin Clark’s WNBA rookie card sold for a record-breaking $660,000 at auction—it’s more than she’ll earn from the job in four years

By
July 29, 2025
Ohemaa Nyanin and Natalie Nakase
Newsletters

To build a WNBA team from scratch, the Golden State Valkyries looked for people with an ‘entrepreneurial mindset’

By Emma Hinchliffe and Nina Ajemian
April 14, 2025
Dwight Howard #39 of the Philadelphia 76ers
Finance

Scammer who cheated ex-NBA star Dwight Howard out of $7 million in fake bid for WNBA team gets 12 years in prison

By Philip Marcelo and The Associated Press
April 4, 2025
two basketball players playing on the court
Newsletters

The newest twist in women’s basketball? The ‘Unrivaled’ league which is run like a startup with the game’s biggest stars

By Emma Hinchliffe and Nina Ajemian
February 13, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
Success

Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull

By
February 5, 2025
Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person
Finance

Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person

By
December 4, 2024
More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
Finance

More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value

By
November 20, 2024
Rob Manfred, Commissioner, Major League Baseball and Adam Silver, Commissioner, National Basketball Association speak onstage during the Growing the Game panel, at the Fortune Global Forum on November 11, 2024 in New York City.
Conferences

NBA commissioner says women’s sports is booming because legacy media gatekeepers can’t ignore it anymore

By
November 11, 2024
a crowd of basketball players celebrating a win inside a gymnasium
Newsletters

A landmark WNBA season has ended—and players are using the offseason to fight for a better deal

By Emma Hinchliffe and Nina Ajemian
October 22, 2024
WNBA’s salary ‘doesn’t even pay one of my bills,’ says Angel Reese
Success

WNBA’s salary ‘doesn’t even pay one of my bills,’ says Angel Reese

By
October 18, 2024
WNBA legend Sue Bird
Conferences

WNBA legend Sue Bird on teamwork: ‘If the country was run the way sports teams are, we’d be in a better place’

By
October 16, 2024
WNBA Commssioner Cathy Engelbert poses in front of basketballs.
Newsletters

WNBA commissioner Cathy Engelbert’s job is a delicate balancing act as the league soars in popularity

By Emma Hinchliffe and Nina Ajemian
October 3, 2024

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