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WNBA could be headed for a lockout just as the league is attracting peak attention. What that means for ‘billions of dollars in new money’ in the sport
Newsletters
WNBA could be headed for a lockout just as the league is attracting peak attention. What that means for ‘billions of dollars in new money’ in the sport
By Emma HinchliffeOctober 31, 2025
Napheesa Collier, wearing a white Lynx jersey, stands on the court with her hands on her hips.
North America
WNBA All-Star rips into league leadership over salaries, treatment of stars Caitlin Clark and Angel Reese—but above all ‘lack of accountability’
By Sasha RogelbergOctober 1, 2025
As tensions boil over at the WNBA, commissioner Cathy Engelbert is in the hot seat
Newsletters
As tensions boil over at the WNBA, commissioner Cathy Engelbert is in the hot seat
By Emma HinchliffeOctober 1, 2025
Paige Bueckers runs on the basketball court. She is wearing a white jersey with "WINGS" across the front.
North America
Thanks to the NIL boom and emerging leagues, WNBA athletes don’t need to go overseas to ‘stay alive,’ league star Paige Bueckers says
By Sasha RogelbergSeptember 10, 2025
Paige Bueckers holds a blue and white basketball on her shoulder that reads, "Intuit for education."
Success
From borrowing her mom’s credit card to a $1.5 million net worth, WNBA star Paige Bueckers wasn’t prepared for ‘super fast’ NIL financial jump
By Sasha RogelbergSeptember 9, 2025
The inappropriate behavior of some fans at WNBA games isn’t a joke—and women’s sports won’t be a punchline anymore
Newsletters
The inappropriate behavior of some fans at WNBA games isn’t a joke—and women’s sports won’t be a punchline anymore
By Emma HinchliffeAugust 12, 2025
Caitlin Clark
Success
Caitlin Clark’s WNBA rookie card sold for a record-breaking $660,000 at auction—it’s more than she’ll earn from the job in four years
By Emma BurleighJuly 29, 2025
Ohemaa Nyanin and Natalie Nakase
Newsletters
To build a WNBA team from scratch, the Golden State Valkyries looked for people with an ‘entrepreneurial mindset’
By Emma Hinchliffe and Nina AjemianApril 14, 2025
Dwight Howard #39 of the Philadelphia 76ers
Finance
Scammer who cheated ex-NBA star Dwight Howard out of $7 million in fake bid for WNBA team gets 12 years in prison
By Philip Marcelo and The Associated PressApril 4, 2025
two basketball players playing on the court
Newsletters
The newest twist in women’s basketball? The ‘Unrivaled’ league which is run like a startup with the game’s biggest stars
By Emma Hinchliffe and Nina AjemianFebruary 13, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
Success
Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull
By Emma BurleighFebruary 5, 2025
Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person
Finance
Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person
By Robert GrayDecember 4, 2024
More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
Finance
More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
By Robert GrayNovember 20, 2024
Rob Manfred, Commissioner, Major League Baseball and Adam Silver, Commissioner, National Basketball Association speak onstage during the Growing the Game panel, at the Fortune Global Forum on November 11, 2024 in New York City.
Conferences
NBA commissioner says women’s sports is booming because legacy media gatekeepers can’t ignore it anymore
By Paolo ConfinoNovember 11, 2024
a crowd of basketball players celebrating a win inside a gymnasium
Newsletters
A landmark WNBA season has ended—and players are using the offseason to fight for a better deal
By Emma Hinchliffe and Nina AjemianOctober 22, 2024
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