View from the C-Suite

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Whole Foods is cutting prices and ditching its ‘Whole Paycheck’ aura to appeal to inflation-weary shoppers
Leadership

Whole Foods is cutting prices and ditching its ‘Whole Paycheck’ aura to appeal to inflation-weary shoppers

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June 29, 2024
Virgin Atlantic’s CEO says he received complaints about the airline’s tattoo policy—and he doesn’t care: ‘Society will catch up’
Leadership

Virgin Atlantic’s CEO says he received complaints about the airline’s tattoo policy—and he doesn’t care: ‘Society will catch up’

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June 25, 2024
Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward company
Leadership

Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward company

By
June 18, 2024
Photo of Chris Cocks
Leadership

What the CEO of toymaker Hasbro learned from a failed media acquisition that led to $1.7B loss: ‘We’d strayed from our core mission’

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June 11, 2024
Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’
Leadership

Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’

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June 4, 2024
The 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby
Leadership

The 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby

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April 8, 2024
Inside the turnaround plan to make Vans, Supreme, and The North Face cool again
Leadership

Inside the turnaround plan to make Vans, Supreme, and The North Face cool again

By
March 19, 2024
Barnes & Noble CEO says retailer is expanding again thanks to Taylor Swift, Legos, and a return to bookselling roots
Leadership

Barnes & Noble CEO says retailer is expanding again thanks to Taylor Swift, Legos, and a return to bookselling roots

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March 11, 2024
Ironman taps Equinox president as new CEO in effort to woo more type-A executives
Leadership

Ironman taps Equinox president as new CEO in effort to woo more type-A executives

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January 29, 2024
Lyft CEO says he won’t enter food delivery like Uber and that it keeps people homebound: ‘Loneliness is a killer’
Leadership

Lyft CEO says he won’t enter food delivery like Uber and that it keeps people homebound: ‘Loneliness is a killer’

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January 25, 2024
Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
Leadership

Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout

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January 16, 2024
Zoetis’s CEO says people are demanding human-quality health care for their pets—and it’s leading to new treatments
Leadership

Zoetis’s CEO says people are demanding human-quality health care for their pets—and it’s leading to new treatments

By
January 10, 2024
The CEO of the 12th largest U.S. retailer thinks self-checkout is worth it despite theft: ‘Savings on labor costs are higher than the potential downsides’
Leadership

The CEO of the 12th largest U.S. retailer thinks self-checkout is worth it despite theft: ‘Savings on labor costs are higher than the potential downsides’

By
December 18, 2023
How the CEO of SLB says its name change is helping the oil and gas services company weather the climate change storm
Leadership

How the CEO of SLB says its name change is helping the oil and gas services company weather the climate change storm

By
December 4, 2023
Why Enterprise’s CEO no longer wants her grandfather’s business to be just a car rental company: ‘There are so many more experiences we can offer’
Leadership

Why Enterprise’s CEO no longer wants her grandfather’s business to be just a car rental company: ‘There are so many more experiences we can offer’

By
November 27, 2023

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