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Super Bowl

C-SuiteAdrien Brody’s multimillion‑dollar TurboTax Super Bowl ad: Intuit’s CMO explains why the software giant spends more on marketing than R&D
By Geoff ColvinFebruary 15, 2026
cardi b
CryptoProp bet chaos as Kalshi calls Cardi B’s Super Bowl cameo was ambiguous and Polymarket pays out on disputed wager
By Jay Cohen and The Associated PressFebruary 11, 2026
bad bunny
Arts & EntertainmentBad Bunny’s take on Make America Great Again makes a crowded bar cheer in Mexico City
By Martin Silva Rey and The Associated PressFebruary 10, 2026
Two men in a sports bar are happy as they look at a phone
CryptoAmerica’s new love affair with gambling drives Kalshi to $871 million haul on Super Bowl Sunday
By Nick LichtenbergFebruary 10, 2026
Head coach Mike MacDonald
SuccessSeahawks head coach turned down a cushy career in finance at KPMG for a football internship—12 years later, he won the Super Bowl at 38
By Emma BurleighFebruary 10, 2026
amodei
AIScott Galloway on why that Anthropic Super Bowl ad got under Sam Altman’s skin and exposed ‘therapy’ as the AI use case
By Nick LichtenbergFebruary 9, 2026
Sam Darnold #14 of the Seattle Seahawks
SuccessSuper Bowl champion Sam Darnold says his plumber dad played with him every day after work, no matter how tough his day was—and that taught him resilience
By Emma BurleighFebruary 9, 2026
NewslettersTrump Accounts, Epstein files and GLP-1s: 3 Super Bowl ads that reflect today’s biggest conversations
By Emma HinchliffeFebruary 9, 2026
super bowl
CommentaryThe Super Bowl reveals a dangerous gap in corporate strategy 
By Christopher VollmerFebruary 9, 2026
Side-by-side photos of OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei
AIOpenAI vs. Anthropic Super Bowl ad clash signals we’ve entered AI’s trash talk era—and the race to own AI agents is only getting hotter
By Sharon GoldmanFebruary 9, 2026
bad bunny
Arts & EntertainmentHow Bad Bunny went from Super Bowl supporting act to headliner with ticket sales to rival Taylor Swift’s
By Jake AngeloFebruary 8, 2026
FinanceAll the things you wanted to know about Super Bowl rings but were afraid to ask
By Chris Morris and Fortune EditorsFebruary 8, 2026
nfl
CommentaryThe Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
Photo of Tom Brady
Personal FinanceTom Brady is making 15 times more as a commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
AIMeta’s multi-million-dollar Super Bowl ads may not just be about its smart glasses—but about selling Wall Street on Zuckerberg’s AI future
By Marco Quiroz-GutierrezFebruary 8, 2026
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Most Popular
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’An image of a popular article
By Marco Quiroz-GutierrezFebruary 25, 2026
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your jobAn image of a popular article
By Orianna Rosa RoyleFebruary 27, 2026
Commentary
'The Pitt': a masterclass display of DEI in action An image of a popular article
By Robert RabenFebruary 26, 2026
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