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When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

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Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

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Current price of oil as of June 12, 2026
NewslettersMPW Daily

Trump Accounts, Epstein files and GLP-1s: 3 Super Bowl ads that reflect today’s biggest conversations

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
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Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
February 9, 2026, 11:08 AM ET
Thearon W. Henderson/Getty Images

During last night’s Super Bowl, three ads caught my eye. (As did Bad Bunny, of course!)

Recommended Video

The first was a spot representing a group of survivors of abuse by Jeffrey Epstein. They implored the full release of the Epstein files. Three months after the Epstein Files Transparency Act was signed into law, the release of the files has been anything but transparent, the ad said. Faces of the survivors of abuse, now grown women, flashed on the screen, with black marks blocking their mouths, as if gagged and silenced. They held photos of themselves as teen girls—and said those girls deserve the truth. The women said they are “standing together” and directed their message toward Attorney General Pam Bondi. “It’s time for the truth,” they said. And today, multiple lawmakers will view unredacted versions of the files.

An ad aired for the new Trump Accounts (or 530A accounts), tax-advantaged, IRA-style savings accounts for children, seeded with $1,000 for those born between 2025 and 2028. Meanwhile, some brands are figuring out how to take advantage of the launch, like the registry platform Babylist. CEO Natalie Gordon told me last week that Babylist is preparing educational content to help parents understand the accounts and is building ways for parents to register for friends and family to contribute. “We are really excited to facilitate gifting into your baby’s future,” Gordon told me. “The name of Trump accounts is a branding move, but the actual accounts are not about politics, and so we feel really great about them.”

And Serena Williams was back on Super Bowl screens again (last year she appeared with Kendrick Lamar), this time promoting GLP-1 drugs through her partnership with Ro. The ad is getting mixed feedback, including some criticism; Williams has spent the past several months articulating why she has chosen to be so vocal about GLP-1s.

More news below!

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Subscribe here.

ALSO IN THE HEADLINES

Sanae Takaichi pulled off her snap election. Japan's first female PM called the election with the hope of consolidating her ruling coalition. A new two-thirds majority in the lower house gives her the ability to enact her conservative agenda, including revisions to Japan's pacifist constitution long sought by her party. Takaichi's popularity helped her party win in a landslide this time. NPR

Jennifer Garner took Once Upon a Farm public on Friday. She gave me a call from the New York Stock Exchange Friday afternoon and said going public (rather than exiting through a sale) keeps the children's food brand's mission intact. "Keeping this company independent, by running this company ourselves, really gives us the chance to stay true to our values of trying to democratize great food for all kids and be parents' ally as we serve families," she told me. 

The role of women in Epstein's world. Women are ornamental to a world entirely populated and controlled by rich men. Emails to men trade coveted introductions and misogynistic and objectifying jokes. Emails to and about women are as assistants, plus-ones, and providers of sex. 

Sales of estradiol patches are up more than 200% from five years ago. The patches deliver a steady dose of estrogen and are increasingly popular for women going through menopause and perimenopause—so much so that there are now shortages of 11 patch products. WSJ

Anthropic has a resident philosopher. Amanda Askell's job is to try to teach Claude a sense of morality, or how to be good. She spends her time talking to the chatbot with prompts that can be longer than 100 pages. WSJ

ON MY RADAR

The princess president of a major VC firm wants a European AI renaissance Bloomberg

How do I dress for my postpartum life? Vogue

How the woman who shot Sinners could make history at the Oscars Vanity Fair

PARTING WORDS

"If I don’t fight for you, I can’t ask you to fight for me. I’m fighting for your rights in the hopes that should I need you to fight for mine, you’ll be there."

—Whoopi Goldberg in Interview magazine

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
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Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

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