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Patron
Patron
Retail
Patrón’s Latest Release Is Its Oldest Tequila Ever—and You Can Probably Afford It
By
Emily Price
September 17, 2019
Luxury
Patron Unveils a New High-End Smoked Tequila
By
Chris Morris
September 10, 2018
Retail
Tequila Is Becoming More Than Just a Special Cinco de Mayo Drink
By
Kirsten Korosec
May 4, 2018
Bacardi Just Snapped Up Tequila Maker Patrón
By
Kirsten Korosec
January 22, 2018
Luxury
Patron Takes A Shot On New Tequila For First Time in 25 Years
By
Chris Morris
July 11, 2017
Retail
Why Cinco De Mayo Is Such a Big Holiday for Corona
By
John Kell
May 4, 2017
Tech
Absolut Vodka and Music Producer Deadmau5 Team Up On Virtual Reality
By
Jonathan Vanian
July 26, 2016
Features
Fortune Live for May 5, 2016: HP Inc., Patron Tequila, and ‘Captain America: Civil War’
By
Fortune Editors
May 5, 2016
Retail
Last-Minute Gifts For Drink Lovers This Holiday Season
By
John Kell
December 24, 2015
Retail
Tequila producers take a shot at flavored liqueurs
By
John Kell
August 22, 2015
Tech
Patrón is using virtual reality to market tequila. Here’s how
By
John Gaudiosi
May 13, 2015
Features
Tequila shows its age — and that’s a good thing
By
John Kell
March 25, 2015
Features
Patron bulks up the liquor cabinet with a new tequila line
By
John Kell
July 1, 2014
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