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CommentaryGen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
50 seasons later, ‘Survivor’ bets on nostalgia to win the ratings game
Success50 seasons later, ‘Survivor’ bets on nostalgia to win the ratings game
By Matty Merritt and Morning BrewFebruary 26, 2026
trump
PoliticsPeople really did have a kind of millennial optimism in 2016, Gallup finds, as hopes for the future fade
By Linley Sanders and The Associated PressFebruary 10, 2026
phone
Arts & EntertainmentTwenty-somethings discover nostalgia, throwing back to a carefree time before the ‘dark days’: 2016
By Pavan Mahal and The Associated PressJanuary 30, 2026
Gen Z
CommentaryGen Z wishes it were the year 2000—they’re emulating the fashion, undoing millennial-era ‘woke’ rules, and uncorking something dark in themselves
By Nick LichtenbergOctober 21, 2025
Gen Z
SuccessGen Z’s yearning for a world before tech ruined everything fuels retro design boom: ‘Nostalgia-driven design choices become comforts that help us cope’
By Kim Cook and The Associated PressOctober 17, 2025
A young person with yellow hair and wired headphones walks in front of the Starbucks coffee shop, looking in.
North AmericaStarbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’
By Eva RoytburgSeptember 25, 2025
Netflix capitalizes on anxiety-driven millennial nostalgia with Christmas movie formula that’s reviving the careers of former teen stars
SuccessNetflix capitalizes on anxiety-driven millennial nostalgia with Christmas movie formula that’s reviving the careers of former teen stars
By Chloe BergerDecember 18, 2024
A computer screen showing AOL's logo and an ad for email.
TechElwood Edwards, the voice of AOL’s ‘You’ve got mail,’ was paid just $200 for the iconic recording heard by millions
By John Seewer and The Associated PressNovember 8, 2024
Young woman at the beach talks pink "Barbie" phone
SuccessThe $130 Barbie dumbphone is targeting Gen Z’s nostalgia for an era they can’t remember
By Chloe BergerAugust 29, 2024
Paris Hilton says Gen Z loves flip phones ‘because they love things that are iconic’
SuccessParis Hilton says Gen Z loves flip phones ‘because they love things that are iconic’
By Chloe BergerJune 26, 2024
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
RetailHow ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
By Katie Hicks, Marketing Brew and Morning BrewApril 2, 2024
A child in front of a McDonalds
HealthMcDonald’s adult happy meal mayhem shows America’s selfish need for nostalgia right now
By Chloe BergerNovember 13, 2022
A person walking by a Kmart
RetailSomeone recreated Kmart in VR—and it’s attracting thousands of nostalgia-fueled fans
By Chris MorrisJuly 29, 2022
DARIA, (from left): Brittany Taylor, Daria Morgendorffer, Jane Lane, (Season 5), 1997-2002. © MTV /
Arts & EntertainmentHulu Is the Exclusive Streaming Home for ‘Daria’ and Other Viacom Properties
By Sarah GrayJune 25, 2018
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't preparedplaceholder alt text
By Fortune EditorsApril 14, 2026
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to codeplaceholder alt text
By Fortune EditorsApril 14, 2026
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