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A boy sits at a cluttered desk with headphones on, looking at an iPad.
Retail
Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power
By Sasha RogelbergMarch 7, 2026
Nvidia co-founder and CEO Jensen Huang in Las Vegas, Nevada, on January 5, 2026. (Photo: Patrick T. Fallon/AFP/Getty Images)
Newsletters
China reportedly tells tech firms to pause Nvidia H200 orders
By Andrew NuscaJanuary 8, 2026
The U.S. military emerged as a big winner after Maduro’s capture. The other sensation is this Nike outfit
Politics
The U.S. military emerged as a big winner after Maduro’s capture. The other sensation is this Nike outfit
By Jason MaJanuary 4, 2026
Female athletes are helping Nike’s $7 billion Jordan brand reach consumers who have never seen Michael Jordan play
Newsletters
Female athletes are helping Nike’s $7 billion Jordan brand reach consumers who have never seen Michael Jordan play
By Emma HinchliffeDecember 17, 2025
Fortune 500 Power Moves: Which executives gained and lost power this week, Nov. 22-Dec. 5, 2025
C-Suite
Fortune 500 Power Moves: Which executives gained and lost power this week, Nov. 22-Dec. 5, 2025
By Fortune EditorsDecember 5, 2025
Tim Cook greets Apple Store customers in Japan
Travel & Leisure
Apple CEO Tim Cook wore a 1-of-1 pair of custom Nike shoes during his Japan visit—with special hand embroidery made by a team of 15 women
By Dave SmithSeptember 26, 2025
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Retail
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By Sydney Lake and Nick LichtenbergSeptember 5, 2025
John Donahoe
Success
Stanford hires former Nike CEO John Donahoe as athletic director
By Josh Dubow and The Associated PressAugust 4, 2025
Cesar Carvalho, cofounder and CEO of Wellhub
Success
The CEO of this $2.4 billion wellness app ditched Harvard Business School and a McKinsey career to bring calm and exercise to corporate America
By Emma BurleighJuly 23, 2025
Caitlin Clark on the court
Finance
Caitlin Clark’s new Nike sneakers sold out within minutes. Now the resale market is booming
By Chris MorrisJuly 2, 2025
Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’
Finance
Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’
By Nino PaoliJune 27, 2025
Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on May 16, 2023 in New York City.
Retail
Nike delays launch for new brand with Kim Kardashian’s Skims
By Kim Bhasin, Lily Meier and BloombergJune 19, 2025
Fortune 500 Power Moves: Which executives gained and lost power this week, May 17-23, 2025
Leadership
Fortune 500 Power Moves: Which executives gained and lost power this week, May 17-23, 2025
By Fortune EditorsMay 23, 2025
Larry Miller
Newsletters
Nike’s Jordan brand chairman hid his criminal past for 40 years. Now he wants CHROs to consider second chances
By Brit MorseMay 22, 2025
customers walking by Foot Locker store
Retail
Nike poised to win in Dick’s Sporting acquisition of Foot Locker
By Will Kubzansky, Kim Bhasin and BloombergMay 19, 2025
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