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Portrait photo of Nike CEO Elliott Hill smiling in a black sweatshirt with the Nike logo.
Finance
Nike stock jumps 8% as investors bet new CEO Elliott Hill can fix sneaker maker’s woes
By Greg McKennaSeptember 20, 2024
Elliott Hill
Retail
Nike welcomes new CEO with $27 million payday
By Amanda GerutSeptember 19, 2024
Lululemon’s ‘long butt’ leggings are snatched off the shelves after customer complaints
Retail
Lululemon’s ‘long butt’ leggings are snatched off the shelves after customer complaints
By Chloe BergerJuly 31, 2024
Adidas CEO Bjoern Gulden
Retail
With Yeezys in the rearview mirror, Sambas and Gazelles are helping drive the big Adidas reboot
By Prarthana PrakashJuly 31, 2024
Jaylen Brown seen at a podium with Finals MVP trophy.
Lifestyle
Celtics guard Jaylen Brown hints at foul play from Nike after the star was passed over for U.S. Olympic team
By Seamus WebsterJuly 11, 2024
John Donahoe
Leadership
Nike’s sales are so poor it brought a former senior executive out of retirement to fix its relationship with retailers
By Sasha RogelbergJuly 9, 2024
Adidas CEO Bjorn Gulde points
Retail
Adidas CEO Bjorn Gulden revived the iconic sports brand by relying on gut instinct—unlike his analytical predecessor
By Tim Loh and BloombergJune 23, 2024
How the psychology of fraud drove a rising DEI star to steal more than $5 million from Meta and Nike: ‘The world is filled with Barbaras’
Newsletters
How the psychology of fraud drove a rising DEI star to steal more than $5 million from Meta and Nike: ‘The world is filled with Barbaras’
By Lila MacLellan and Joey AbramsJune 20, 2024
Michael Jordan dribbling a basketball as he is guarded by Shawn Kemp
Companies
A renowned photographer claims Nike ‘snookered’ him out of the picture that would become the Air Jordan logo
By Paolo ConfinoJune 17, 2024
She was a top DEI manager at Facebook and Nike. Then the feds showed up at her door
Newsletters
She was a top DEI manager at Facebook and Nike. Then the feds showed up at her door
By Ruth UmohJune 12, 2024
Photo of Barbara Furlow-Smiles
Leadership
How a powerful executive at Nike and Facebook secretly stole millions
By Lila MacLellanJune 12, 2024
Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’
Leadership
Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’
By Phil WahbaJune 4, 2024
Ex-Facebook and Nike diversity manager gets 5 years in jail over $5m fraud scheme: Lawyer says she ‘got caught up’ in Facebook’s ‘move fast and break things’ culture
Personal Finance
Ex-Facebook and Nike diversity manager gets 5 years in jail over $5m fraud scheme: Lawyer says she ‘got caught up’ in Facebook’s ‘move fast and break things’ culture
By Orianna Rosa RoyleJune 3, 2024
Nike shoes and logo are seen at a store in Nice, France
Lifestyle
Nike’s secret department named ‘DNA’ is home to the first Air Max—but even staff on the mysterious team can’t avoid $2 billion cost-cutting scheme
By Eleanor PringleMay 31, 2024
Nike CEO John Donahoe walks out of a black car and closes the door.
Retail
Converse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
By Sasha RogelbergMay 15, 2024
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